American writer HP Lovecraft famously said that the oldest and strongest of fears is the fear of the unknown. Illustration: Dominic Xavier/Rediff.com For present-day advertisers and celebrities,......
Small and big advertisers are making their presence felt this year far more than they did earlier, bringing a smile to the faces of the tournament’s organisers and partners. When Rajasthan......
95 per cent of advertising inventory has been sold on television and 18 on-air sponsors have been signed up so far, the highest for any season.Viveat Susan Pinto reports. IMAGE: Chennai Super......
Video isn’t just about old school television shows, advertisements and tutorials anymore - short, crisp and engaging content across different formats is becoming increasingly popular in a......
The digital audience knows the difference between healthy suggestions, which are welcome, and a downright breach of privacy, which is abhorred. Illustration: Uttam Ghosh/Rediff.com......
Prime was the first to grab streaming rights for seven titles for an estimated Rs 300 crore.Viveat Susan Pinto reports. IMAGE: Vidya Balan in and as Shakuntala Devi: Human Computer. Shoojit......
Gulabo Sitabo was made with a budget of Rs 40 crore to Rs 45 crore.Amazon Prime bought the streaming rights for Rs 60 crore to Rs 65 crore, helping the producers make over Rs 20 crore.Surajeet Das......