The Toyota, Merc and Lexus of Bengali sweets

The American intellectual with a left inclination who was exploring Kolkata in the late sixties impressed me no end. Impressionable I was in my late teens, still taking in with wonder the confusion......

The top 10 business bestsellers

Check out the top 10 business bestsellers. WHATEVER YOU THINK THINK THE OPPOSITEAuthor: Paul ArdenPublisher: Penguin BooksPrice: Rs 462.56ISBN: 0141025719 A BIAS FOR ACTION: HOW EFFECTIVE MANAGERS......

A name change can alter fortunes!

It's ironic that on the day after UTI Bank -- the fifth largest Indian bank by market capitalisation (Rs 21,817 crore (Rs 218.17 billion) as of July 2007) -- officially announced its name change to......

An example of branding wizardry

It is almost taken for granted that Shombit Sengupta will choose a French restaurant and he does. Royal Club in Bangalore's Leela Palace hotel only opens for dinner, but they happily accommodate......