Shombit Sengupta

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Who designed the new Wipro logo?

All about logos Are you familiar with the corporate logos? How much do you know about them? Take the rediff business quiz to gauge your knowledge. Biz Quiz is best viewed in Internet Explorer (IE)......

An example of branding wizardry

It is almost taken for granted that Shombit Sengupta will choose a French restaurant and he does. Royal Club in Bangalore's Leela Palace hotel only opens for dinner, but they happily accommodate......

'India has great campaigns, poor branding'

When Marico introduced Saffola Arise, a new rice brand, the branding exercise was done by India-born Shombit Sengupta who is settled in France. After shifting to Paris from Kolkata in 1973,......

What's behind Wipro's 'flower' logo

Your company's corporate identity should reflect your company's values and should strike an emotional chord in your customers' mind. Shombit Sengupta, the founder of Shining Emotional Surplus,......

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GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...

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