Sameer Suneja

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Humour is Sameer Suneja's ladder to success

Sameer Suneja, 41, will take over as the chief executive of Perfetti Van Melle from October 1. Till a little over a year ago, Suneja was running the Indian arm of Perfetti. Then he was appointed......

Perfetti forays into snacks market

Confectionery maker Perfetti Van Melle, which sells candies like 'Alpenliebe' and 'Center Fresh', on Thursday said it is entering into the snacks market in India, which is currently dominated by......

The secret behind Perfetti's success in India

Globally, Perfetti Van Melle ranks third in the confectionery sweepstakes after Mars and Cadbury. But in India, it leads the pack with a 25 per cent share of the Rs 3,000-crore (Rs 30 billion) per......

Now, global recognition for Indian ads

What the Oscars are to the global film industry, the Cannes Lions are to the global advertising creative. There may be endless debates about the many cultural and social biases in the judging......

Perfetti plays with generic themes

After the success of Lagey Raho for Alpenliebe, Perfetti is looking to play withgeneric themes and sticky tag-lines for Center Fresh as well.A car stops on a deserted road. Four men step out,......

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Sameer Suneja

News for Sameer Suneja

Humour is Sameer Suneja's ladder to success

Perfetti forays into snacks market

The secret behind Perfetti's success in India

Now, global recognition for Indian ads

Perfetti plays with generic themes

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