Funding winter hits start-up advertising spend across properties

A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for......

Ad industry fears note ban will hit 2016 growth as spending slows

Ban on high-value currency sends advertising industry into a tailspin. The ban on high-value notes has left the domestic advertising market reeling as ad-heavy categories such as consumer goods,......

Ad lines blur as political leaders turn quasi brand ambassadors

The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.     Newspaper readers were in for a complete surprise earlier......

Should celebrities be penalised for faulty products?

The government must engage with the advertising fraternity, clients and subject experts to formulate a set of guidelines for celebrities to follow, says Hemant Misra. Recently, reports in leading......

World Cup: Hajsafi first Iranian player to back protests at home

IMAGE: Iran defender Ehsan Hajsafi said players should be the voice of those suffering. Photograph: Naeem Ahmadi ATPImages/Getty Images Defender Ehsan Hajsafi became on Sunday the first member of......

Tendulkar signs huge commercial deal

India batsman Sachin Tendulkar has signed a long-term commercial deal with an Indian talent management firm worth a reported $40 million.Tendulkar, currently recovering from shoulder surgery,......