Funding winter hits start-up advertising spend across properties

A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for......

Should celebrities be penalised for faulty products?

The government must engage with the advertising fraternity, clients and subject experts to formulate a set of guidelines for celebrities to follow, says Hemant Misra. Recently, reports in leading......

Ad world goes slow on hiring

It is not just businesses in automobiles, capital goods and engineering that have been shedding people on account of the slowdown. As advertising growth slows, ad and media agencies have also cut......