Why it's time for a social media primer for brands

Online bullies, haters, trolls -- call them what you will -- are the blight of social media, for not just individual users but also brands and companies. Illustration: Uttam Ghosh/Rediff.com......

How Nirma plans to 'cement' its marketshare via IPL

Nirma has jumped into the ongoing cricket spectacle as the principal sponsor for the Virat Kohli-led Royal Challengers Bangalore to raise awareness and recognition for the cement brands it acquired......

How Brand Adani plans to go for an image change

Under political fire and ecologists’ ire, the group hires Suhel Seth, who will work closely with the promoters and the social media, corporate communications and external public relations......

The brands Bollywood won't promote

Actors and sportspersons are increasingly blacklisting products like colas and fairness creams.Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how......