Rasna plans to enter soft drink market

The Ahmedabad-based Pioma Industries, which owns the soft-drink concentrate brand Rasna, will soon launch a low cost soft drink in India.Piruz Khambatta, chairman and managing director, said work......

Rasna eyes ready-drink market with Fruitplus

Soft drink concentrate maker Rasna has recently launched its ready-to-drink fruit concentrate named Fruitplus. According to Piruz Khambatta, Chairman and Managing Director, Rasna, "Unlike our......

Hrithik is Rasna brand ambassador

The Rs 250 crore (Rs 2.5 billion) Rasna Private Ltd has signed film actor Hrithik Roshan as its brand ambassador for the current season.Last year, the company had signed actress Karisma Kapoor to......

Rasna to set up two more plants

Buoyed by growth in the cola drink segment, Rasna on Thursday announced Rs 10 crore (Rs 100 million) investment in setting up two more plants for manufacturing the cola product."We have decided to......