Govt plans to provide high insurance cover for exporters

Under the scheme, also called the Export Credit Insurance Scheme, the insurance guaranteed could cover up to 90 per cent of the principal and interest. Finance Minister Nirmala Sitharaman on......

Why 2017 will be critical for the advertising industry

Viveat Susan Pinto & Niraj Bhatt in conversation with Nirvik Singh, chairman and CEO, Grey Group. IMAGE: Nirvik Singh is worried about the rising tide of protectionism and what it can do to......

SET Max making another pile from IPL ad revenue

SET Max, the official broadcasters of the Indian Premier League (IPL)cricket tournament, has already hit a sixer with the third edition of the twenty20 league. The channel is estimated to rake in......

Ambient: The next big 'A' in advertising

A water fountain spouts blood. A dog walks around with a leash around its neck, ominously suspended in mid-air. No, these are not attempts to create a sci-fi thriller but ambient advertisements. In......

Cricket tourney creates record

The Sugar Free-Saran Corporate Cricket 7's 2005, featuring 90 corporate teams from all over India, achieved a milestone by breaking into the prestigious Limca Books of Records for being the longest......