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The story behind the Mirinda advertisement

The Mirinda drinker doesn't give a rat's ass what the rest of the world thinks." That's perhaps not the most elegant turn of phrase you could use to describe a target group, but Soumitra Karnik......

Cola, beverage, ice cream makers expect surge in sales as temp soars

With a gradual rise in temperature and the start of heatwave, FMCG and dairy firms selling cola-based fizz drinks, juices, mineral water, ice creams and milk-based beverages expect a spike in sales......

Karnataka files suit against Pepsi

The state government of Karnataka has filed a case against Pepsico India under the Prevention of Food Adulteration Act, 1954, owing to the presence of pesticides beyond the permissible level in......

Which cola firm now owns the GoldSpot brand?

Cola conundrums Which cola firm now owns the GoldSpot brand?Take the Rediff Biz Quiz and find out how much you know about India and its cola companies.1. Whichsoft drink was found to have the......

Cola firms fight it out on 'agent orange'

While carbonated soft drinks major, Pepsico had recently launched a limited edition variant of Mirinda, its arch-rival Coke recently rolled out a reformulated, stronger version of Fanta in the......

Triathlete Carfrae's virtual race end after husband pulls out plug

IMAGE: Tim O'Donnell of the United States with his wife Mirinda Carfrae. Photograph: Tom Pennington/Getty Images for IRONMAN Australian triathlete Mirinda Carfrae was cruising along in second......

Mirinda

News for Mirinda

The story behind the Mirinda advertisement

Cola, beverage, ice cream makers expect surge in sales as temp soars

Karnataka files suit against Pepsi

Which cola firm now owns the GoldSpot brand?

Cola firms fight it out on 'agent orange'

Triathlete Carfrae's virtual race end after husband pulls out plug

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