The Mirinda drinker doesn't give a rat's ass what the rest of the world thinks." That's perhaps not the most elegant turn of phrase you could use to describe a target group, but Soumitra Karnik......
With a gradual rise in temperature and the start of heatwave, FMCG and dairy firms selling cola-based fizz drinks, juices, mineral water, ice creams and milk-based beverages expect a spike in sales......
The state government of Karnataka has filed a case against Pepsico India under the Prevention of Food Adulteration Act, 1954, owing to the presence of pesticides beyond the permissible level in......
Cola conundrums Which cola firm now owns the GoldSpot brand?Take the Rediff Biz Quiz and find out how much you know about India and its cola companies.1. Whichsoft drink was found to have the......
While carbonated soft drinks major, Pepsico had recently launched a limited edition variant of Mirinda, its arch-rival Coke recently rolled out a reformulated, stronger version of Fanta in the......
IMAGE: Tim O'Donnell of the United States with his wife Mirinda Carfrae. Photograph: Tom Pennington/Getty Images for IRONMAN Australian triathlete Mirinda Carfrae was cruising along in second......