In its 2nd coming, Nokia learns to play the game

To beat its rivals, Nokia has done what most Chinese brands did soon after they entered the Indian market: Tied up with a well-known Bollywood actor as endorser, associated with cricket and......

Apple's India test: How to gain volume and meet aspiration

For years, India has been a low priority for Apple as spending power is weaker than in China With only a tiny share of the world's fastest-growing major smartphone market, Apple Inc is stepping up......

Information Technology: Light at the end of the tunnel

For the quarter ended September 2013, most Indian and offshore-centric IT services companies reported better-than-expected growth, led by the North American market, which accounted for about 60 per......

Affordability, user experience to rule smartphone market in 2015

When it comes to a big market forcing a crash in the priceline, India showed its might in the smartphones arena during 2014 with companies launching a plethora of affordable devices, but it also......