How Eureka Forbes remains relevant 25 years on

The company behind brands like Aquaguard focuses on technology to differentiate brand, rethinks communication strategy. Arundhuti Dasgupta reports. IMAGE: Among other things, Eureka Forbes has for......

Air purifier sales soar as Delhi chokes on pollution

As Delhi-NCR chokes on post-Diwali pollution, demand for air purifiers has spiked with manufacturers such as Eureka Forbes, Blueair, Kent RO and Panasonic expecting up to four-fold jump in sales.......

Eureka Forbes launches mobile water purifier

Home appliances maker Eureka Forbes has launched mobile water purifier 'Aquaguard-on-the -Go', priced at Rs 595.            Aquaguard-on-the-Go is in shape of a sipper......

Battle over water: HUL, Eureka Forbes cross swords

The Pallonji group-controlled Eureka Forbes had a solo run in the Rs 1,500-crore (Rs 15-billion) water purification market for long. Then came fast moving consumer goods major Hindustan......