Fake news and its dimensions

Complicated social phenomena behind it, says Ajit Balakrishnan.Illustration: Dominic Xavier/Rediff.com Suddenly, the word on practically everyone's lips is 'fake news'. In a simpler, less......

Au revoir, brands?

The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan. Illustration: Dominic Xavier/Rediff.com. Ignore......

Dear Woody Allen, thank you for standing up for SMOKING

Woody Allen, I salute you for taking a position against the anti-smoking messages in theatres, writes Aseem Chhabra. Dear Woody, I hope you don’t mind me calling you Woody. I don’t......