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Bombay House turns evangelist for new Tata products

In the coming days, if you find a Titan wristwatch with health sensors or a Voltas air-conditioner providing air free of harmful viruses, the credit should go to a 15-member customer-centricity......

i-Shakti's brand dilemma

Tata Chemicals launched the i-Shakti brand six years ago for its low-cost “solar-evaporated” salt for rural customers. In 2010, the company decided to extend the brand equity of......

Indian Hotels' four-brand strategy for success

The Indian Hotels Company, owned by Tata Sons, recently launched a new brand, Vivanta by Taj, in the upper upscale segment. The brand covers three new hotels in Bangalore, Goa and Maldives and 16......

Dettol tops 'green brands' list

Dettol, followed by Tata Indicom, Infosys, Taj Hotels and Resorts, Wipro, Microsoft, Reva, Maruti, Colgate and Lifebuoy are the top 10 'green brands' in India, according to a recent research,......

KFC: Setting the platter right

Smarting from a protest-ridden start, KFC is now on its second course deciphering the Indian audience. Companies will seldom rue having the first-movers advantage. Does it not naturally lead to a......

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Rediff News

Lulu Raghavan

News for Lulu Raghavan

Bombay House turns evangelist for new Tata products

i-Shakti's brand dilemma

Indian Hotels' four-brand strategy for success

Dettol tops 'green brands' list

KFC: Setting the platter right

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