Who Are Political Ads Targeting?

'It is the first-time voters and the agnostics who are often influenced by political advertising.''These swing voters tend to make a huge difference in the outcome of any election.' IMAGE: A......

Why BJP, Shinde Sena are courting Raj Thackeray

Maharashtra Navnirman Sena chief Raj Thackeray continues to get a steady stream of Bharatiya Janata Party and Eknath Shinde-led Shiv Sena leaders visiting him for support in the 2024 Lok Sabha......

'The BJP Is A Huge Banyan Tree'

'Elections are fought to win.''In our party, the leadership takes the final decision, and our leaders are very clear about it.' IMAGE: Dharmendra Pradhan, the Bharatiya Janata Party candidate from......

Is Election Slipping Out Of Modi's Hands?

In nearly 100 seats, the BJP stands almost no chance of winning.In 200 seats, it is a direct fight between the BJP and the Congress where the BJP has an upper hand.In 243 seats, the BJP is pitted......