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Mallya Jr seeks brands to endorse

Sidhartha Mallya, son of Kingfisher Airlines' chief Vijay Mallya, is looking for a brand that would like him to endorse it. This was six months after he signed up celebrity management firm KWAN......

Will poll fever dim brands' love for IPL?

There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.Urvi Malvania reports. IMAGE: Chennai Super Kings's Suresh......

Lessons brands can learn post Pandya-Rahul fiasco

India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air......

How Sachin continues to score big

Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?Urvi Malvania finds out. Photograph: Hitesh......

Women score high in sports endorsements

Sania Mirza’s mix of on-field performance and off-field persona has put her in the league of male cricketers like Rohit Sharma and Shikhar Dhawan Sania Mirza’s ascent to the world......

How Quickly IPL Teams Spent Money

At the start of the auction on Sunday, Punjab Kings had the highest funds at Rs 110.5 crore, which decreased to Rs 10.9 crore before Day 2 on Monday. IMAGE: Mumbai Indians Owners Nita Ambani and......

Did Sania ask for money, private jet to be chief guest?

A day after Sania Mirza was accused of not attending the Madhya Pradesh government's sports awards ceremony owing to her unacceptable demands, the agency which manages the tennis star issued a......

'Women's cricket is witnessing a Chak De moment'

Following the World Cup, companies queue up to sign Mithali Raj and Harmanpreet Kaur.Viveat Susan Pinto reports. IMAGE: The World Cup was so near, yet so far for Skipper Mithali Raj. Photograph:......

Ronnie Screwvala bets big on non-cricket sports

The growing interest in alternative sports is encouraging Ronnie Screwvala to extend the U Mumba brand from kabaddi to football and volleyball.Urvi Malvania reports. IMAGE: Players from Ronnie......

Time to launch women's IPL?

'Women's cricket just had a huge boost with the way our team performed in the World Cup.''Why not take advantage and lay the groundwork to launch a women's IPL?'Urvi Malvania reports. IMAGE: Fast......

Indranil Blah

News for Indranil Blah

Mallya Jr seeks brands to endorse

Will poll fever dim brands' love for IPL?

Lessons brands can learn post Pandya-Rahul fiasco

How Sachin continues to score big

Women score high in sports endorsements

How Quickly IPL Teams Spent Money

Did Sania ask for money, private jet to be chief guest?

'Women's cricket is witnessing a Chak De moment'

Ronnie Screwvala bets big on non-cricket sports

Time to launch women's IPL?

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