Some like Panasonic, Honda, Coca-Cola will turn to their agencies for help, others like Dabur would look at brand tracks.
Reiterating its position, TRAI, which oversees both the telecom and television sectors in the country, said the amendments suggested on January 1 had been done to correct "distortions" in the market and address pricing issues.
Setting aside differences over the implementation of the conditional access system, broadcasters and cable operators have decided to join hands to fight piracy of pay channels in CAS areas of Delhi, Mumbai and Kolkata.
In the second major change in a year, Trai had capped individual channel subscription at Rs 12 per month, down from the earlier Rs 19, and capped channel bundle discount to 33 per cent, among other moves.
Broadcasters, including TV Today, Zee Telefilms, BBC World, Star and Discovery, on Wednesday met Chief Election Commissioner T S Krishna Murthy on the Commission's decision to ban political advertising on private TV channels.
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