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Hero Splendor And Bajaj Discover

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Rediff.com  »  News  »   Hero Splendor And Bajaj Discover

  News for Hero Splendor And Bajaj Discover

  • Business

Bajaj Discover pips Splendor, crowns itself as world No. 1

 Bajaj Auto on Wednesday claimed its entry-level bike Discover has displaced Splendor of rival Hero MotoCorp as the largest selling motorcycle in the world based on sales in September. The company......

What led to the Bajaj Discover's undoing

 Fuel efficiency was the platform that had been built by the market leader in the segment, fun was the Discover domain. By diluting the message, the brand lost its old customers and pushed potential......

A star is born, not made, discover auto companies

 The new Tata Tigor, Datsun Go and Hero Xtreme 200R are hoping to use celebrity endorsers and gain a foothold in a segment that has been the stronghold of market leaders for several decades. But......

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