Harish Bijoor Consults

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Political Memes Are No Laughing Matter

'In India, political parties want to portray their leaders as cinematic heroes critical of their opponents.''This is where memes come into play.' Kindly note the image has only been published for......

'Arnab is a thought in the minds of people'

'Physically, he is your boy next door, but attitude-wise, he is an evangelist who does not mind shouting from the rooftops to take a stand on a cause he believes in.'Urvi Malvania on Brand......

Is Karnataka India's most corrupt state?

'When a newspaper says that Karnataka leads in corruption, one must also know it means Karnataka leads in patronising corruption.''You can't be corrupt without me succumbing to your......

Smithsonian names Bijoor consultant for venture ca

The New York-based Smithsonian Group named Harish Bijoor, who just quit as COO of Zip Telecom, a consultant for its $2 billion venture capital fund.Bijoor said his consultancy venture - Harish......

Consultant sees 88% fall in Satyam brand value

That the value of brand Satyam would be eroded many times over, following its former chairman Ramalinga Raju's admission that he had cooked the company's books, was a given. Now a brand consultant......

Should the Satyam name be retained?

Harish Bijoor, brand-strategy specialist and CEO of Harish Bijoor Consultants, says brand Satyam should be phased out gradually as the name has lost all credibility. "A brand is a function of......

Should telemarketing be banned?

Insensitive and rampant soliciting of customers on the phone may hurt the brand being marketed, but banning it altogether is not a solution either.Harish Bijoor, CEO, Harish Bijoor Consults IncNeha......

Brand SRK Is Back With A Bang!

'He doesn't need to play eye candy or a boy next door. He has found his mark.''Brands like him because he understands them and he emotes appropriately for them.' Jawan has shown that......

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Pepsi is betting on Dabangg 3's box office success.T E Narasimhan reports. Salman Khan has swung a coup. The 50-plus actor has been signed on as the face of cola brand Pepsi, ending his......

Ranveer, oh so toofani!

Ranveer Singh's portfolio has grown to 16 brands in less than two years since his first ad. Urvi Malvania on what makes the actor so popular that he is succeeding Salman Khan and Akshay Kumar as......

Rajinikanth: Chennai Express

Away from his larger-than-life screen persona, Rajinikanth is grounded in reality.T E Narasimhan and Gireesh Babu decode the superstar. The clamour is reaching a crescendo. Brands are rushing in......

How Alia Bhatt became a bankable star

Unlike most Bollywood kids whose careers tend to play out in fits and starts, Alia Bhatt's growth has been swift and steady, notes Ranjita Ganesan. Photograph: Kind courtesy Alia Bhatt/Instagram......

What makes Kapil Sharma the hottest property on TV

Kapil Sharma, the anchor of Comedy Nights with Kapil, is the funniest man in India. Applauding is a good way to stay warm inside the freezing Studio 7 at Film City in Mumbai's Goregaon. A......

Dhoni Beats Bachchan, SRK!

Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34. IMAGE: Mahendra Singh Dhoni at the M A Chidambaram stadium in Chennai. Photograph: ANI Photo At 43, Mahendra Singh Dhoni remains the crown......

Golden Year For Indian Chess! What Next?

'It will bring the next wave of awareness and pursuit of excellence from people who want to take chess as a game or a competitive sport or even as a career.' IMAGE: D Gukesh, the youngest World......

Why Indian Tennis Is In A Slump

'We were the best team in Asia at one point. Today, we are barely in the reckoning for the Davis Cup.''Players now, especially this decade, lack perseverance.' IMAGE: Sumit Nagal, the highest......

Why Brands Prefer Kohli To Ashwin/Jadeja

'When people look at Kohli, they see a boy from Delhi who is taking on the Aussies in their own backyard and aspire to be like him.''Players like Jadeja and Ashwin lack this quotient.' IMAGE:......

Brand Prithvi Shaw

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'Viveat Susan Pinto reports. IMAGE: Prithvi Shaw scored a century and a half-century in his first two......