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When it comes to sports sponsorship, cricket is still the king

A true indicator of the country’s fanatic obsession with cricket is that the player with the third highest endorsement value is someone who retired from the game in 2012: Sachin Tendulkar.......

Is it time for cricketers to worry?

Cricket still leads when it comes to sponsorship, but other sports are bridging the gap at a fast clip, says Urvi Malvania. IMAGE: Virat Kohli, seen here promoting TISSOT watches, is......

How Sachin continues to score big

Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?Urvi Malvania finds out. Photograph: Hitesh......

With Rs 100-crore endorsement kitty, is Dhoni setting up the end game?

He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as......

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World Test Championship 2023

India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

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Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...

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