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Genesis Burson Marsteller

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  • Business

Mess led Nestl to rope in crisis managers

  It started late on crisis management but Switzerland-headquartered food multinational Nestlé has been fully into it since June, when Maggi was banned by the Food Safety and Standards......

Hill & Knowlton Asia gets nod to set up Indian arm

Leading international communications agency Hill & Knowlton Asia Pacific has received clearance to set up a 100 per cent subsidiary in India that will offer public relations and public affairs......

Some PR firms see an upturn in the downturn

The economic slowdown in the country may soon begin to hurt the over 150 big and small public relations firms in the country, which collectively manage 'fee income' worth Rs 300-500 crore (Rs 3 to......

The man most CEOs call in a crisis

The 84-year-old founder chairman of Burson-Marsteller practices his PR explaining his firm's presence in China long before it came to India.For over five decades now, Harold Burson is the first man......

Global ad agencies on Indian buying spree

The ad business has had a long-standing love affair with India. Since the mid-1990s, global ad agencies have been steadily buying up local shops, and today the four giant conglomerates that......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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