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How Mondelez plans to boost sales of Brand Cadbury

To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with 30 per cent less sugar. Mondelez India, makers of......

Amul shifts focus to dark chocolates to regain market share

With launch of second plant in Gujarat, company gets ready to take on peers Once a popular name in chocolates, Amul is taking a different route to regain market share as competition heats up in......

Fulfilling Deveshwar's dreams: A big challenge for ITC's new chief

The outgoing chairman believed in building for the future; for his successor, the challenge will be to maintain the momentum, says Ishita Ayan Dutt. Five hundred rooms. A 37,000-square-feet......
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How Mondelez plans to boost sales of Brand Cadbury

To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with... ...

http://www.rediff.com/money/report/how-mondelez-plans-boost-sales-of-brand-cadbury/20190619.htm

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