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The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

R-ADAG plans image makeover

In one of the largest brand-building exercises of recent times, the Reliance-Anil Dhirubhai Ambani Group has appointed six advertisement agencies to capture the public imagination and will spend......

Ogilvy reigns supreme at Abby

Ogilvy & Mather is crowned the creative agency of the year.An Abby of sorts is how one could define the advertising awards hosted by the Ad Club, Mumbai, this year. With a host of leading agencies......

Will AI, Like Y2K, Be Gamechanger For Indian IT Cos?

'The race is now on for Indian IT firms to develop their AI prowess and focus on a software-first approach to services as the people element becomes more complicated with Trump's expected new......

Uber India gears up for electric future but...

By 2025, Uber projects that 25,000-30,000 cars -- or 12 to 16 per cent of vehicle additions -- would be EVs, reports Surajeet Das Gupta. IMAGE: Andrew Macdonald, senior vice president, Business......

Will BPM firms' plan to change pricing model succeed?

As more and more businesses move towards digital technology-enabled solutions such as chatbots to increase interaction with their own customers, BPM companies have seen a significant chunk of their......

Everest Brand Solutions

News for Everest Brand Solutions

The neta seeks your Like before your vote!

R-ADAG plans image makeover

Ogilvy reigns supreme at Abby

Will AI, Like Y2K, Be Gamechanger For Indian IT Cos?

Uber India gears up for electric future but...

Will BPM firms' plan to change pricing model succeed?

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