Virat Kohli tops celebrity brand rankings for 5th straight year

Cricketer retains top spot in Duff & Phelps 2021 report, Alia Bhatt youngest among the top 10. Illustration: Dominic Xavier/Rediff.com Virat Kohli has emerged as the most valued celebrity in India......

Kohli is top celebrity brand for third time in a row

The Duff & Phelps report shows that Virat Kohli has increased his brand value by 40 per cent to $237.5 million in 2019 and taken a huge lead with his closest rival, Akshay Kumar, ranked second.......

Why Mumbai Indians is the brand to bet on

Much of this has been made possible by the owners's insistence on building a team, rather than banking on a collection of talented individuals not necessarily suited to play alongside one......

Will poll fever dim brands' love for IPL?

There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.Urvi Malvania reports. IMAGE: Chennai Super Kings's Suresh......

No stopping IPL as brand valuation rises to $5.3 billion

IMAGE: The IPL Trophy. Photograph: BCCI Buoyed by increased viewership and a relatively controversy-free tournament, the Indian Premier League has seen a spike in its brand valuation to $5.3......

Virat topples Shah Rukh as most valuable celebrity

'Kohli is now the first choice of brands to engage and attract consumers, fuelled by his extraordinary on-field performances and off-field charisma' This year also saw two new entrants in the......

Virat Kohli remains India's most-valuable celebrity

At $238 million Virat Kohli remains most-valued celeb for 4th year in row IMAGE: Virat Kohli emerged as the biggest celebrity brand in India. Photograph: Shashank Parade/PTI Ace cricketer......

No Coronavirus threat to South Africa series, IPL: BCCI

IMAGE: Cheerleaders perform during an Indian Premier League match. Photograph: BCCI The Board of Control for Cricket in India is monitoring the development of the coronavirus outbreak in the......

IPL delivers even in COVID-19 times

BCCI's Dhumal called it the 'most successful IPL ever' in terms of viewership IMAGE: Kings XI Punjab co-owner Preity Zinta cheers for her team, Kings XI Punjab during IPL 2020. Photograph:......