Virat Kohli tops celebrity brand rankings for 5th straight year

Cricketer retains top spot in Duff & Phelps 2021 report, Alia Bhatt youngest among the top 10. Illustration: Dominic Xavier/Rediff.com Virat Kohli has emerged as the most valued celebrity in India......

Drug controversy has not dented Shah Rukh Khan's popularity as brand: Experts

Shahrukh Khan is one of India's most loved “human brands”, and while the drug controversy may have paused his endorsement engagements, it has not dented the superstar's popularity among......

Neeraj Chopra: Next Brand Superstar

The man with the golden arm could surpass some, if not all, top cricketers -- the demigods who stand well above athletes from other disciplines in India, reports Ritwik Sharma. IMAGE: Neeraj......

Why Mumbai Indians is the brand to bet on

Much of this has been made possible by the owners's insistence on building a team, rather than banking on a collection of talented individuals not necessarily suited to play alongside one......

Will Brands Warm Up To Captain Rohit?

The studies that put Virat Kohli as the top brand now do not have rohit Sharma in the Top 10.That will change quickly if he delivers the T20 World Cup next year or the ODI championship the year......

IPL set to roll even as COVID situation worsens in India

'We did it successfully in Dubai last year. We are confident we are going to do it again this time.' IMAGE: Rohit Sharma's Mumbai Indians will take on Virat Kohli-led Royal Challengers Bangalore......

Virat Kohli remains India's most-valuable celebrity

At $238 million Virat Kohli remains most-valued celeb for 4th year in row IMAGE: Virat Kohli emerged as the biggest celebrity brand in India. Photograph: Shashank Parade/PTI Ace cricketer......

IPL delivers even in COVID-19 times

BCCI's Dhumal called it the 'most successful IPL ever' in terms of viewership IMAGE: Kings XI Punjab co-owner Preity Zinta cheers for her team, Kings XI Punjab during IPL 2020. Photograph:......

IPL franchises stay positive despite financial hit from COVID-19

IMAGE: Mumbai Indians Captain Rohit Sharma with wife Ritika Sajdeh and daughter Samaira Sharma at Mumbai airport on their way to Abu Dhabi for IPL 2020, August 21, 2020. Photograph: Kind......