How Smart TV Is Changing India

The way video is being watched and monetised is changing.This is the first thing that stands out as the penetration of smart TVs continues to rise. IMAGE: Kindly note the image has been posted......

Why India's Internet Growth Has Stalled

In the quarter ending June 2022, the growth of Internet subscribers was less than one per cent of all of 2021. IMAGE: Smartphone adoption at the middle and lower end has stalled and therefore the......

Global Internet users crossed 1 bn-mark in Dec

The number of Internet users globally has crossed one billion-visitor mark in December 2008, with the Asia-Pacific region accounting for the highest 41 per cent, as per a leading internet marketing......

Facebook's growth rate slowing down: Report

A report in the Wall Street Journal, citing data provided by ComScore, said that US visitors to the social media site rose five cent in April to 158 million. That''s the slowest growth rate since......

Meet The New Influencers

Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the......

Drowning In A Sea Of Entertainment

'There is simply too much to watch, read and absorb.''Just online consumption (news, entertainment, social media) in India was 2.5 hours a day in November 2024.''Add TV (just under 4 hours), other......

Is This The Future Of Television?

'If you are watching cricket and don't want to leave the screen, you could check the menu and order through Zomato (or any other app) from a small part of your screen. That is what we are working......

Will Fans Make Pushpa 2: The Rule A Success?

'Fan armies are not just followers; they are a force of nature.' IMAGE: Allu Arjun and Rashmika Mandanna in Pushpa 2: The Rule. Sukumar's Pushpa 2: The Rule, the sequel to the 2021 hit Pushpa: The......

Move over Fast & Furious-Brad Pitt's 'F1' dominates

IMAGE: Brad Pitt, Lewis Hamilton and Damson Idris attend the premiere for the film ‘F1 The Movie’ in New York City. Photograph: Kylie Cooper/Reuters Apple's high-octane racing film "F1: The......

Did IPL 2023 Make Money For Jio/Disney?

'Advertising this season will help IPL surpass $550 million in ad revenues, across digital and pay TV.''It should still represent a steep loss against annualised 2023-2027 IPL rights fees of $1.2......