Cholayil

Rediff.com » News » Cholayil

News for Cholayil

Business
Sports

Coronavirus suddenly thrusts Medimix into limelight

Born and sold as a cure for skin ailments, the brand that turned 50 last year has never seen such a massive crush at its shelves. Over the past few weeks, Medimix, the low-key medicinal soap brand......

First mover Medimix hopes to ride ayurvedic wave now

The packaging is new and so is the way it talks to customers. Plus the brand has been extended into hair oil, shampoo and body wash, products that appeal to the young. From a soap to cure for skin......

FMCG firms take to brand valuations

A few months ago, Godrej Consumer Products wondered why its Cinthol brand was growing slower than fellow soap brand Godrej No 1. In its quest for the answer, it embarked on a valuation exercise and......

Traditional products to make a comeback in India

Even as the FMCG sector estimates that it will treble in size over the next ten years, certain traditional product segments are struggling as the sector goes through an evolution. These categories......

'You just cannot do without IIT-ians'

Former IIT-ian and corporate head honcho Nabankur Gupta feels IIT is the only recognised and sustainable Indian brand. Speaking on the Pan-IIT Global Conference to be held in Mumbai in the third......

Rendezvous CEO meets IPL, IMG officials

P T Keshav, the CEO of Rendezvous Sports World (RSW) consortium that bid successfully for the Kochi Indian Premier League franchise for $333.33 million, had an "operational" meeting with IPL CEO......

Rediff News

Cholayil

News for Cholayil

Coronavirus suddenly thrusts Medimix into limelight

First mover Medimix hopes to ride ayurvedic wave now

FMCG firms take to brand valuations

Traditional products to make a comeback in India

'You just cannot do without IIT-ians'

Rendezvous CEO meets IPL, IMG officials

Top Coverage News

World Test Championship 2023

Manipur's Tragedy

IPL 2023

Sri Lanka's Tour of India 2023

GUJARAT, HIMACHAL GO TO POLLS