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Cadbury Dark Milk

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STD peccadilloes

I was excited about studying in the United States, but little did I realise how homesick I would feel for Chennai. Our seniors had arranged to pick us up -- two of my friends were with me --at......

How Mondelez plans to boost sales of Brand Cadbury

To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with 30 per cent less sugar. Mondelez India, makers of......

Amul Chocolates plans to be a Rs 10 bn brand

From modest milk chocolate for kids 45 years ago to sophisticated dark chocolate for adults, Amul is a part of India's history.Vinay Umarji visits its spanking new production plant in Anand,......

Amul shifts focus to dark chocolates to regain market share

With launch of second plant in Gujarat, company gets ready to take on peers Once a popular name in chocolates, Amul is taking a different route to regain market share as competition heats up in......

Keeping Cadbury relevant: 'Chocolate is not all about sugar'

The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its......

Mondelez to ride on Batman v/s Superman

The engagement of fast moving consumer goods companies with media and entertainment firms is growing as clutter on television prompts some of the biggest advertisers in the country to look at other......

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