Virat Kohli tops celebrity rankings with a brand value of $227.9 million

Cricketer Virat Kohli has reclaimed the top position in brand value, now reaching $227.9 million, surpassing Bollywood star Ranveer Singh, who holds the second spot with $203.1 million, according......

Companies shun Brand Sachin

The list of companies which believe that Brand Tendulkar doesn't work for them anymore has grown further. After Fiat, TVS and Airtel, beverages and snack food maker PepsiCo has decided to end its......

Tendulkar new brand ambassador for AirTel

Telecom major Bharti Televentures on Tuesday announced batting maestro Sachin Tendulkar as its new brand ambassador besides unveiling a brand campaign -- Express Yourself -- for its mobile service......

Which biscuit brand did Priya Tendulkar endorse?

BiscuitsWhich biscuit brand did Priya Tendulkar endorse?Take the Rediff Biz Quiz and find out how much you know about India and its biscuit brands.1. Which Indian biscuit brand is the single......

'Manthan Is My Most Influential Film'

'The censor board asked me for some strange cuts.''Otherwise, they would have given me an 'A' certificate.''One cut was where Girish Karnad was explaining artificial insemination in cattle.''These......

Shah Rukh Khan Is A Lifelong Learner

From the pinnacle of Veer Zara's teary romance, the transition to Pathaan and Jawan must have entailed a lot of resetting, rewiring, and recalibration in the mind.But SRK has done it. And done it......

Tendulkar bats for fitter India with new venture

IMAGE: Sachin Tendulkar with wife Anjali and daughter Sara at the launch of Ten x You, his new athleisure brand on Friday. Photographs: Kind courtesy Sachin Tendulkar/X Sachin Tendulkar launched......

Fans Stumped as Tendulkar Jokes About Aadhaar

IMAGE: Sachin Tendulkar, Reddit's brand ambassador, struck a balance between insight and humour, giving candid responses about both cricket and life. Photograph: Sachin Tendulkar/X Batting great......

Arjun Tendulkar gets engaged to Saaniya Chandhok

IMAGE: Mumbai Indians' Arjun Tendulkar during IPL 2025. Photograph: BCCI Arjun Tendulkar, son of legendary Sachin Tendulkar, has reportedly been engaged to Saaniya Chandhok, granddaughter of......

Where Cricket Bats Are Made In The World

Every cricketer needs The Right Bat. It's his most trusted companion. Traditionally carved from top-quality willow, famous bat-makers, source the bulk of their willow wood from Kashmir. The coveted......

How Australia shaped Kohli as a cricketer and person

'It is always lovely to be back in Australia, a place that I have really enjoyed my cricket.' IMAGE: Virat Kohli, who has retired from T20 and Test cricket and only plays ODIs now, says playing in......