A recipe for refurbishing brand Satyam

Is it possible to refurbish a brand that has been sullied with a Rs 7,800 crore (Rs 78 billion) fraud? One can't be sure, but to attempt this, the campaign ought to stress on integrity and action,......

Consultant sees 88% fall in Satyam brand value

That the value of brand Satyam would be eroded many times over, following its former chairman Ramalinga Raju's admission that he had cooked the company's books, was a given. Now a brand consultant......

Should the Satyam name be retained?

Harish Bijoor, brand-strategy specialist and CEO of Harish Bijoor Consultants, says brand Satyam should be phased out gradually as the name has lost all credibility. "A brand is a function of......

Satyam renamed as Mahindra Satyam

After two days of deliberations on a road map for fraud-hit Satyam Computer Services at the firm's 'Leadership Meet' that concluded in Hyderabad on Sunday, Tech Mahindra, the new owners, have given......

Looking At Bollywood's Lust Stories

Boy meets girl, sparks fly, eternal vows are sung, obstacles are overcome and the all-important happily-ever-after is accomplished. Every second plot in Bollywood is a love story. But there are few......

What would Satyam Shivam Sundaram be called today?

What if these old classics were made in today's times?Sukanya Verma figures it out. Bollywood movie titles have gotten a lot zanier in the last decade or two. Who knows what some of our best-known......

Meet Bollywood's Showmen!

Looking at Bollywood's GRAND scheme of things. Steven Spielberg once said he dreams for a living. Quite a few film-makers back in Bollywood do too. Cinema's magical ability to transport a viewer......

Box Office: Aligarh gets poor opening

The hits and misses of the week. Manoj Bajpayee-starrer Aligarh may have been hugely praised by critics but cine-goers chose to ignore it. Tere Bin Laden: Dead Or Alive failed to cash in on......