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Basabdutta Chowdhury

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  News for Basabdutta Chowdhury

  • Business

As India bow out of World Cup, ad rates sink over 50%

 While Star was expecting around Rs 1,800 crore as ad revenues from the television and digital media, it may end up getting Rs 1,500-1,600 crore now, after factoring in the washouts and India not......

India's ouster from World Cup puts a dampener on ad enthusiasm

 This is the first semi-final in any cricket world cup where a playing nation has had to chase such a large target. After a good run in the tournament, the Indian cricket team was forced to bow out......

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