Ambi Parameswaran Price

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Toxins in food? How brands can make it safer

As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders, says Ambi Parameswaran. The latest product to come under attack of the CSE (Center......

What's in a brand name?

Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special. Illustration: Uttam Ghosh/Rediff.com "What......

Why Brand Jet collapsed after 25 years

A mix of financial and strategic mistakes combined with poor expectations of the management are the reasons for the downfall of Indian airlines.For Jet, the deathly potion was even more toxic on......

'Is there a single case of anyone falling sick after eating Maggi?'

'Is there a single evidence of anyone falling sick after consuming Maggi?' 'It is unfair to ban any product without arriving at any conclusive evidence'. 'Does anyone have any idea how much......

For McDonald's, making a comeback won't be easy. Here's why

It is not easy for an FMCG brand to make a comeback if it has been out of consumer’s reckoning for some time.Moreover, a protracted battle between the owners and then closure of a large......

Ambi Parameswaran Price

News for Ambi Parameswaran Price

Toxins in food? How brands can make it safer

What's in a brand name?

Why Brand Jet collapsed after 25 years

'Is there a single case of anyone falling sick after eating Maggi?'

For McDonald's, making a comeback won't be easy. Here's why

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