How brands are padding up for the ICC World Cup

In India, cricket beats all other sports hollow when it comes to sponsorships and the World Cup is an opportunity no brand wants to miss. Virat Kohli is everywhere, not just getting his gear on......

Rule Britannia, again?

The firm, which traces its origin back to 1862 in a humble Kolkata bakery and its subsequent listing on the bourses in 1918, says that it now wants to grow “substantially” and not just......

From Kabaali to Baahubali, why brands love blockbusters

More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.   IMAGE: Prabhas and Rana Dagubatti in Baahubali. Baahubali 2, the sequel to......

Britannia bites digital pie to push cookie

After colas and burgers, biscuits are the latest in the fast moving consumer goods category to consider a test launch on e-commerce platforms, ahead of their entry into physical stores.Britannia......

Tamim ton helps Bangladesh secure first series victory over Pakistan

Bangladesh recorded their first series win against Pakistan after opener Tamim Iqbal's second successive century secured a seven-wicket victory in the second one-day international on Sunday. After......