TCS buys digital design firm W12 Studios, its 1st acquisition in 5 years

W12 Studios will be part of TCS Interactive, further strengthening the already impressive array of creative and experience services it offers Mumbai based IT behemoth Tata Consultancy Services has......

Restaurant to jewellery, brands make a beeline for metaverse

'We're seeing major Bollywood celebrities, fashion icons, and even movie studios  all wanting to build Metaverse experiences' *IMAGE: The Oculus app, which is used to manage the Oculus......

The evolution of the advertising agency

"There is a tremendous pressure on the traditional agencies' structure, which appear ancient and linear in a completely complex and dynamic ecosystem." "So, it's become a scale battle, a capability......

As Sorrell's reign ends WPP stares at an uncertain future

Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar. Rarely has that awful cliche, “end of an era”, been more......