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In coronavirus-hit world, sponsors to stand by delayed Olympics

In coronavirus-hit world, sponsors to stand by delayed Olympics

Rediff.com25 Mar 2020

Major corporate sponsors of the Tokyo 2020 Olympics are standing by the International Olympic Committee after the Games were postponed and experts familiar with the deals said the companies would not likely seek the return of billions of dollars committed to the agreements. Fourteen global companies including Coca-Cola Co, Procter & Gamble Co and Intel Corp spent $500 million this year and have committed close to $4 billion on multi-year contracts that designate them as top-tier sponsors, according to research firm Global Data.