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Rediff News  All News  » News » British lingerie store stokes flames with ISIS underwear

British lingerie store stokes flames with ISIS underwear

August 24, 2014 11:42 IST

Image: an advertisement displayed in the window of an Ann Summers store in London.
Photographs: Neil Hall/Reuters

Designer lingerie retailer Ann Summers has been forced to apologise after it named its latest range of new underwear line after an Egyptian goddess who happens to share a name with Islamic terror group -- ISIS. 

According to the company, they had chosen the name Isis for their latest brand of underwear several months ago, before the terrorist organisation came to public prominence. 

A spokesperson for Ann Summers said: “We acknowledge the unfortunate timing of this product launch in our store windows, however we in no way support or condone any act of terrorism or violence. We apologise for any offence caused.”


Tags: ISIS

British lingerie store stokes flames with ISIS underwear

Image: The adult retailer has apologised after launching a line of lingerie, called "Isis", that shares its name with an Islamist extremist group
Photographs: Neil Hall/Reuters

The range of eight garments are black-and-white in colour and offer a range of coverage and are on sale from the more than 100 stores across Britain and on the company’s website. 

The company chose the name Isis, who was the Egyptian god of fertility. However, she also shares a name now with the Islamic State of Iraq and Syria, who have since shortened their name to the Islamic State.

Ann Summers said they had no intention of pulling the controversial range of thongs, suspenders, and bras - both plunging and balcony - from sale.