This article was first published 14 years ago

Ash, Madhur unveil Heroine at Cannes

Last updated on: May 13, 2011 17:49 IST

Image: Aishwarya Rai Bachchan
Photographs: Andreas Rentz/Getty Images

Aishwarya Rai Bachchan, who's creating waves at the ongoing Cannes Film Festival with her fashionable appearances, attends the photocall at the Majestic Beach Pier announcing her new film Heroine.

Image: Madhur Bhandarkar, Aishwarya Rai Bachchan and Ronnie Screwvala
Photographs: Andreas Rentz/Getty Images

The film will be directed by Madhur Bhandarkar and UTV will produce the film. Ash is seen here with Madhur and UTV's Ronnie Screwvala.

Image: Aishwarya Rai Bachchan
Photographs: Andreas Rentz/Getty Images

Dressed in a brown ruffled shift dress with pockets on both sides and black strappy sandals, Ash goes for daytime chic. Heroine will be one of the big projects that she's involed in this year.

Image: Aishwarya Rai Bachchan
Photographs: Andreas Rentz/Getty Images

The film is reportedly based on the life of a Bollywood star and Ash is said to be really excited to be working on the film.

The role was previously offered to Kareena Kapoor who refused to take it up as the script didn't sit well with her.

Image: Madhur Bhandarkar and Aishwarya Rai
Photographs: Andreas Rentz/Getty Images

Madhur Bhandarkar had apparently been keen on working with the actress for a long time and has finally got a chance to do the same.

Image: Aishwarya Rai Bachchan
Photographs: Andreas Rentz/Getty Images

Like Madhur's previous films, Heroine will cast a look in what goes behind the screens in film actors' lives.

Image: Aishwarya Rai Bachchan
Photographs: Andreas Rentz/Getty Images

Aishwarya will have a wardrobe of more than 40 outfits designed by Manish Malhotra for the film. According to reports, Madhur has reworked the script a bit to suit his leading lady's real life image.