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This article was first published 10 years ago

7 Great Networking Tips!

March 06, 2014 16:15 IST

Image: Photograph used only for representational purposes.
Photographs: Danish Ismail/Reuters Mayura Balasubramanian

'Be prepared to talk but also learn to listen...'

'People like to be asked about their work. Take the time to read the card and ask about their role...'

'Don't be shy to drop names (as long as you're not faking it)!'

Some networking mantras that have stood social entrepreneur Mayura Balasubramanian in good stead.

I am often complimented on my networking skills! But in the same breath I'm asked, 'Why do you spend so much time attending so many events?' 'Doesn't it hinder your work?'

To me networking simply means 'developing your network' and it has helped my work tremendously -- in the corporate and development sectors, and more so now in my entrepreneurial journey.

My first few clients are from my 'network' and I constantly receive enquiries or referrals from known circles.

Women are often regarded as good networkers, maybe because they are better at multi-tasking and remembering names/faces. But really, there is no instant coffee route, and whatever your style, like any other skill, one gets better with practice.

I've attempted to put down some networking basics that have always worked for me, and here's hoping they help you too:

1. Listen

Like me, if you choose to attend a lot of events and meet a lot of people, be prepared to talk, but also learn to listen.

Networking at its best should be a two-way street where you are not just in it for your gain, but to collaborate; and the only way to facilitate a partnership is to understand the other person's perspective.

2. Take interest

I've known people whose idea of networking is collecting business cards!

Actually, a conversation -- however brief, but of value -- is going to do far more in increasing your chances of being remembered than merely the formality of exchanging cards.

A simple tip -- people like to be asked about their work.

Take the time to read the card and ask about their role -- often you'll find common ground for a continued discussion.

3. Connecting the dots

In today's highly connected, tech savvy world, most professionals, however highly placed, are probably only two linked-in connections away!

Make it a habit to drop an e-mail to people you'd like to keep in touch with; add people you meet professionally to your LinkedIn account.

Cultivate and grow your network, offline and online.

4. Persevere

So you're at an event and a possible client or investor is there and everyone is making a beeline for them. How do you catch their attention?

First, do your homework and know exactly what it is you'd like to say if you get only a minute.

If the person is a speaker, ask a relevant question during Q&A (not a tangential or lazy one!) and you've given yourself an opening for an immediate conversation right after their session.

5. Get introduced

This is usually a sure shot way to kick things off.

Get introduced through a known associate or meet one of the people accompanying her/him.

Remember to brief the person making introductions and make the effort to draft a good e-mail -- it will count.

6. Establish context

As a way to start a conversation, I sometimes mention a person we would know in common, especially when I've already partnered on something similar. It is a good way to establish credibility and also get a chance to highlight relevant work.

Also, don't be shy to drop names (as long as you are not faking it)!

7. Attend B-school

You don't get a black book full of top-notch contacts just by going to business school! But if you take the time to know your peers both in and outside the classroom (please don't be just a bookworm!) it's a fantastic platform to get access to a multitude of sectors, functions and perspectives and potentially to the future who's who of industry.

Mayura Balasubramanian is Founder and CEO, Craftizen Handicrafts, a social venture focused on enhancing rural livelihoods of artisans in India. She is an alumnus of the Indian School of Business, Class of 2004.