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Starbucks taking Indian Coffee to its outlets across globe

November 22, 2013 16:14 IST

Starbucks taking Indian Coffee to its outlets across globe

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Opening its first store in south India in Bengaluru, American coffee giant Starbucks on Friday said it is taking the Indian grown coffee to its 19,000 stores across the world.

"In India, the coffee (that) farmers grow. . .we not only sell the coffee in our stores here in India, but also take that coffee around the world -- around 19,000 stores that we have across different countries we are operating," Starbucks Group president -- China and Asia Pacific (Channel Development and Emerging Brands) John Culver told reporters in Bengaluru.

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Image: CEO Howard Schultz launches Starbucks in India.
Photographs: Rajesh Karkera/Rediff.com

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"What we discovered over the last year is, there is very top quality Arabica coffee that is grown here in India.

“We tested that coffee, we roasted that and we now serve it in our stores as our Indian espresso."

He said there is a bigger opportunity to take Indian coffee across the globe "in our stores in other countries.

“So we are working for doing that -- we are very optimistic about that opportunity and we are very excited about it".

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Image: Coffee mugs featuring the India Gate war memorial are on display during the launch of the first Starbucks store in New Delhi.
Photographs: Adnan Abidi/Reuters

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Stating that coffee sold in Starbucks outlets in the country will also be made of Indian espresso, Avani Davda, CEO, Tata Starbucks Ltd, said the company has launched a product -- 'India Estates Blend' sourced from South India.

Tata Starbucks, the 50/50 joint venture between Starbucks Coffee Company and Tata Global Beverages Ltd, opened its 30th store in the market -- at Koramangala in Bengaluru, adding Bengaluru to its list of cities, which includes Mumbai, Delhi NCR and Pune.

The company will open two more stores by the end of the year at Phoenix Market City and Orion Mall at Brigade Gateway in Bengaluru.

 


Image: Customers leave a Starbucks coffee kiosk in the financial district of the City of London.
Photographs: Chris Helgren/Reuters

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