US market leader Nike and German rival Adidas are locked in their own Olympic battle to boost athletes' performance and squeeze maximum value out of the London Olympic Games.
The Games provide a showcase for new fashions and advances in technology which sportswear suppliers hope will drive sales at a time of economic turmoil in many of their markets.
Click NEXT to see photos of the Adidas Innovation Lab...
The Performance Innovation Team is comprised of a group of innovators that include performance coaches, therapists, registered dietitians, neuroscientists, software engineers, and editors, all working in collaboration with the company's innovative network of researchers, industry professionals and partners.
An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach.
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An engineer runs over a surface with high speed cameras to test an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach.
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An engineer runs over a surface with high speed cameras to test an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach.
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Engineers look at Adidas products at the Adidas innovation laboratory in Herzogenaurach.
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An Adidas running shoe with test marks is pictured at the Adidas innovation laboratory in Herzogenaurach.
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An engineer adjusts test markers on an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach.
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A skeleton and measurement instruments are pictured at the Adidas innovation laboratory in Herzogenaurach.
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An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach.
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An engineer adjusts test marks on an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach.
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An engineer adjusts test markers on an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach.
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A skeleton and measurement instruments are pictured at the Adidas innovation laboratory in Herzogenaurach.
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Adidas sport shoes 'Adize' are on display at the Adidas innovation laboratory in Herzogenaurach.
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An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach.
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