All stories by Veenu Sandhu
Advertisements that Indians find 'offensive'Rediff.com23 Jan 2022
An advertisement showing two women talking about Cars24's promise that you can test drive the car and return it with full refund in seven days if it doesn't work for you has upset a section of men. In the ad, the women say there should be such a policy for husbands, too. "Will same return policy be taken so laughingly as this one if we reverse the #gender? (sic)" asks a complainant to the Advertising Standards Council of India (ASCI). Another complaint, this time against a FreshToHome ad, reads: "Suggest to ban gory and repulsive photos of animal parts in ads - just as photos of accident victims."
2021: What worked with work, or didn'tRediff.com30 Dec 2021
'During the course of these two years, as new people have joined, we have no mental picture to associate with them and hence, have little connection with them.'
Nykaa's Falguni Nayar: UNAFRAID To Take RisksRediff.com28 Oct 2021
Beauty, Nykaa's founder Falguni Nayar realised, is a very long-tailed business and with e-commerce picking up in India, it seemed like a good idea to venture into.
Ad body gets strict with digital media influencersRediff.com1 Mar 2021
Do away with the grey, and let us have it in black and white. That's the message the Advertising Standards Council of India (ASCI) has for digital media influencers. ASCI has brought out draft guidelines for "influencer advertising on digital media", an expanding and so far unmonitored landscape where the lines between personal and promotional content is often blurred. The self-regulatory body wants social media influencers to disclose upfront - through labels or in the case of audio media, by way of an announcement at the beginning and the end of the audio - that the content is promotional and paid for.
A year of living and working in the shadow of Covid-19 pandemicRediff.com5 Feb 2021
There is no one way to describe the 12 months that have gone by since India reported its first Covid-positive case on January 30, 2020.
Fashion Weeks are coming! Fashion Weeks are coming!Rediff.com31 Jul 2020
'We can go with smaller ensembles -- even 15 or 20 creations from a designer.' 'We are keeping the focus squarely on quality over quantity.' 'India Couture Week is, after all, about the best of the best,' FDCI Chairman Sunil Sethi tells Veenu Sandhu
Urban India's SELFISH response to migrant distressRediff.com31 May 2020
'Politicians's slogans on social distancing, showered like petals from their ivory towers, mock every single moment of pain and distress imposed on the vulnerable down below, at migrant labour stuffed like chickens on goods trucks, trying to get home at all costs,' observes Veenu Sandhu.
Police must be insulated from their political mastersRediff.com27 Feb 2020
The Indian police is governed by the archaic, colonial-era Police Act of 1861, which has no place in a democracy. It was created to make the police subservient to its masters and, consequently, antagonistic to the masses, states Veenu Sandhu.
How Piyush Tewari is making India's roads saferRediff.com17 Jan 2020
Indian roads continue to be among the most dangerous in the world. Few people are even aware that the Good Samaritan Law exists. Getting a licence to drive is still far too easy.
Why Bajaj continues to be superRediff.com19 Dec 2019
The Bajaj Super could not be called a pretty scooter, but it was sturdy and reliable, says Veenu Sandhu.
Unexpected lessons from a surgeryRediff.com15 Nov 2019
'It was to be a two hour long surgery and anything could go wrong,' recalls Veenu Sandhu.
Rohit Tiwari and the right of a wronged childRediff.com17 May 2019
Rohit Shekhar's successful legal fight established the right of a child -- at any age -- to know his paternity.
Newton, Darwin take note: Gagandeep Kang makes historyRediff.com8 May 2019
Women are great team players and collaborators, 'but they don't put themselves forward,' Dr Gagandeep Kang, the first Indian woman scientist to be elected as a Fellow of the Royal Society, tells Veenu Sandhu.
Who gives Rahul ideas?Rediff.com21 Apr 2019
Heard about the All India Professionals Congress?
So much the phone has taken away from usRediff.com22 Mar 2019
'How did we get here?' 'How did utility morph into addiction?' 'Is this what Graham Bell intended?' asks Veenu Sandhu.
Silk yarns: Let the Baluchari bewitch you!Rediff.com7 Mar 2019
The sari is woven faced down, with a mirror placed on the ground to keep track of the progress and accuracy of design
An accidental lesson on unsafe roadsRediff.com4 Mar 2019
A simple ritual started by a man who would have been alive today if we weren't such a callous society, says Veenu Sandhu.
Do you know about the Good Samaritan law?Rediff.com20 Dec 2018
'From what I saw on the road that day it was evident that people want to help.' 'But they also need to have the confidence that their well-intentioned actions will not boomerang on them,' says Veenu Sandhu.
Why a Modi bhakt decided to play Manmohan SinghRediff.com19 Dec 2018
'People have a certain perception about my political leanings -- and rightly so.' 'But I am an actor first, and then an activist.' 'And I am not an accidental actor.' 'There was no way I was going to be dishonest with my acting,' Anupam Kher tells Veenu Sandhu.
Twitter! Stop making the world a hateful place!Rediff.com21 Nov 2018
'Mental health experts are concerned because when you see so much negativity, even if it is confined to social media, your perceptions change.' 'You begin to feel that the real world is also this way.' 'And the sense of optimism and positivity -- traits that build resilience and wellbeing, both physical and mental -- begins to slip away,' warns Veenu Sandhu.