Veenu Sandhu

All stories by Veenu Sandhu

Ad body gets strict with digital media influencers

Ad body gets strict with digital media influencers

Rediff.com1 Mar 2021

Do away with the grey, and let us have it in black and white. That's the message the Advertising Standards Council of India (ASCI) has for digital media influencers. ASCI has brought out draft guidelines for "influencer advertising on digital media", an expanding and so far unmonitored landscape where the lines between personal and promotional content is often blurred. The self-regulatory body wants social media influencers to disclose upfront - through labels or in the case of audio media, by way of an announcement at the beginning and the end of the audio - that the content is promotional and paid for.

A year of living and working in the shadow of Covid-19 pandemic

A year of living and working in the shadow of Covid-19 pandemic

Rediff.com5 Feb 2021

There is no one way to describe the 12 months that have gone by since India reported its first Covid-positive case on January 30, 2020.

Fashion Weeks are coming! Fashion Weeks are coming!

Fashion Weeks are coming! Fashion Weeks are coming!

Rediff.com31 Jul 2020

'We can go with smaller ensembles -- even 15 or 20 creations from a designer.' 'We are keeping the focus squarely on quality over quantity.' 'India Couture Week is, after all, about the best of the best,' FDCI Chairman Sunil Sethi tells Veenu Sandhu

Urban India's SELFISH response to migrant distress

Urban India's SELFISH response to migrant distress

Rediff.com31 May 2020

'Politicians's slogans on social distancing, showered like petals from their ivory towers, mock every single moment of pain and distress imposed on the vulnerable down below, at migrant labour stuffed like chickens on goods trucks, trying to get home at all costs,' observes Veenu Sandhu.

Police must be insulated from their political masters

Police must be insulated from their political masters

Rediff.com27 Feb 2020

The Indian police is governed by the archaic, colonial-era Police Act of 1861, which has no place in a democracy. It was created to make the police subservient to its masters and, consequently, antagonistic to the masses, states Veenu Sandhu.

How Piyush Tewari is making India's roads safer

How Piyush Tewari is making India's roads safer

Rediff.com17 Jan 2020

Indian roads continue to be among the most dangerous in the world. Few people are even aware that the Good Samaritan Law exists. Getting a licence to drive is still far too easy.

Why Bajaj continues to be super

Why Bajaj continues to be super

Rediff.com19 Dec 2019

The Bajaj Super could not be called a pretty scooter, but it was sturdy and reliable, says Veenu Sandhu.

Unexpected lessons from a surgery

Unexpected lessons from a surgery

Rediff.com15 Nov 2019

'It was to be a two hour long surgery and anything could go wrong,' recalls Veenu Sandhu.

Rohit Tiwari and the right of a wronged child

Rohit Tiwari and the right of a wronged child

Rediff.com17 May 2019

Rohit Shekhar's successful legal fight established the right of a child -- at any age -- to know his paternity.

Newton, Darwin take note: Gagandeep Kang makes history

Newton, Darwin take note: Gagandeep Kang makes history

Rediff.com8 May 2019

Women are great team players and collaborators, 'but they don't put themselves forward,' Dr Gagandeep Kang, the first Indian woman scientist to be elected as a Fellow of the Royal Society, tells Veenu Sandhu.

Who gives Rahul ideas?

Who gives Rahul ideas?

Rediff.com21 Apr 2019

Heard about the All India Professionals Congress?

So much the phone has taken away from us

So much the phone has taken away from us

Rediff.com22 Mar 2019

'How did we get here?' 'How did utility morph into addiction?' 'Is this what Graham Bell intended?' asks Veenu Sandhu.

Silk yarns: Let the Baluchari bewitch you!

Silk yarns: Let the Baluchari bewitch you!

Rediff.com7 Mar 2019

The sari is woven faced down, with a mirror placed on the ground to keep track of the progress and accuracy of design

An accidental lesson on unsafe roads

An accidental lesson on unsafe roads

Rediff.com4 Mar 2019

A simple ritual started by a man who would have been alive today if we weren't such a callous society, says Veenu Sandhu.

Do you know about the Good Samaritan law?

Do you know about the Good Samaritan law?

Rediff.com20 Dec 2018

'From what I saw on the road that day it was evident that people want to help.' 'But they also need to have the confidence that their well-intentioned actions will not boomerang on them,' says Veenu Sandhu.

Why a Modi bhakt decided to play Manmohan Singh

Why a Modi bhakt decided to play Manmohan Singh

Rediff.com19 Dec 2018

'People have a certain perception about my political leanings -- and rightly so.' 'But I am an actor first, and then an activist.' 'And I am not an accidental actor.' 'There was no way I was going to be dishonest with my acting,' Anupam Kher tells Veenu Sandhu.

Twitter! Stop making the world a hateful place!

Twitter! Stop making the world a hateful place!

Rediff.com21 Nov 2018

'Mental health experts are concerned because when you see so much negativity, even if it is confined to social media, your perceptions change.' 'You begin to feel that the real world is also this way.' 'And the sense of optimism and positivity -- traits that build resilience and wellbeing, both physical and mental -- begins to slip away,' warns Veenu Sandhu.

The Aadhaar Nightmare

The Aadhaar Nightmare

Rediff.com26 Sep 2018

In a nation divided by many things, the 12-digit unique identity number is holding lives to ransom.

The world is in your WhatsApp group

The world is in your WhatsApp group

Rediff.com12 Sep 2018

'As the weeks passed, we saw our group changing.' 'It was becoming a microcosm of the world outside -- a world we had hoped would never intrude into this space,' says Veenu Sandhu.

Meet India's youngest archaeologist (he's 17)

Meet India's youngest archaeologist (he's 17)

Rediff.com27 Jul 2018

Arsh Ali's work is about getting reliable evidence about the ancient Buddhist link between India and Egypt, discovers Veenu Sandhu.

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