Sindhu Bhattacharya

All stories by Sindhu Bhattacharya

India Inc offer return gifts to get staff back to office

India Inc offer return gifts to get staff back to office

Rediff.com13 Sep 2021

As Covid-19 cases recede, India Inc is once again tweaking work rules. Big tech companies such as TCS, Wipro and Infosys have either begun or are in the process of calling employees back to office in a staggered manner. A survey by Aon, a global professional services firm, has found that 60 per cent of tech firms now expect every second employee to come to office. More than half of the employees working in engineering and manufacturing firms are also being asked to return to work.

How to rewrite India's toy story

How to rewrite India's toy story

Rediff.com18 Jul 2021

The earliest ones included whistles shaped like birds, toy monkeys that could slide down a string and small carts made from materials found in nature such as sticks, clay and rocks. While there might be no disputing India's rich toy-making tradition, the industry is languishing for lack of investment and technology, and also owing to competition from cheap imports. And though it has been listed among 24 key sectors under the government's Atmanirbhar Bharat Abhiyaan, the question remains: will this push help place it in the global game? Currently, 80-odd per cent of the toys sold in India are imported - nearly 60 per cent of them from China.

How the Rich fuel Demand for Private Jets

How the Rich fuel Demand for Private Jets

Rediff.com28 Jun 2021

'The need for added safety has bolstered demand for charter flights in the last year and is expected to continue.'

Socially Distant Love In Time of Dating Apps

Socially Distant Love In Time of Dating Apps

Rediff.com31 May 2021

The pandemic and social distancing have forced umpteen changes in our lives. The way people date is yet another one of them.

Cockpit, cabin crew suffer as fresh Covid wave hits air travel

Cockpit, cabin crew suffer as fresh Covid wave hits air travel

Rediff.com11 May 2021

There were nearly 4,000 cabin crew with Jet when the airline was grounded; every fifth remains without a job to date. One cabin crew member with 10 years of experience has been forced to take up a teaching job; some have branched out into small businesses. Aviation jobs were scarce even before the Covid-19 pandemic arrived on Indian shores in early 2020. The situation has been exacerbated since.

How the iconic Modern bread travelled from Chennai to Mexico

How the iconic Modern bread travelled from Chennai to Mexico

Rediff.com17 Mar 2021

Wrapped in blue and orange wax paper, it's a familiar sight on the shelves of kirana stores across the country. Given how well travelled and mobile it is - starting its journey in Chennai, then turning to Singapore and now landing in Mexico - you could say it lives up to its name: Modern. Modern Food Enterprises, the company that manufactures and sells the bread in question as well as other bakery products under the "Modern" brand name, has recently been sold to the world's largest baking company, Grupo Bimbo, for an undisclosed amount. This latest transaction is the second change of guard at Modern within five years and third since the government divested the company at the turn of the century. At a time, when the National Democratic Alliance government has decided to privatise, or shut down, public sector enterprises except for those deemed strategic, Modern makes for a promising case study of how divestment led to the brand's growth, both in revenue and reach.