Sarthak%20Choudhury

All stories by Sarthak%20Choudhury

Who Are Political Ads Targeting?

Who Are Political Ads Targeting?

Rediff.com4 May 2024

'It is the first-time voters and the agnostics who are often influenced by political advertising.' 'These swing voters tend to make a huge difference in the outcome of any election.'

Punjab's Water Woes And Stubble Burning

Punjab's Water Woes And Stubble Burning

Rediff.com26 Oct 2023

Irrigation woes have contributed to the problem of stubble burning in the state, reports Sarthak Choudhury.

Don't Ignore Indian Women's Football!

Don't Ignore Indian Women's Football!

Rediff.com12 Aug 2023

While the Indian women's football team holds the 60th position in the FIFA rankings, the men's team ranks 100.

G20 meet transforms tiny U'khand village into tourist hub

G20 meet transforms tiny U'khand village into tourist hub

Rediff.com26 Jun 2023

Revamped at a cost of Rs 10 crore, Ouni village in Uttarakhand is being touted as a 'modern village' now. Nearly 40 solar street lights, two new transformers, and as many washrooms have been set up in the village, which didn't have street lights till a few months ago, reports Sarthak Choudhury.

Overseas Education Comes With A Cost

Overseas Education Comes With A Cost

Rediff.com17 May 2023

According to a 2021 Redseer report, India's overseas education market is estimated to more than double to $80 billion by 2024.

MSMEs caught between a rock and a hard place

MSMEs caught between a rock and a hard place

Rediff.com3 Apr 2023

Politicians and Twitter warriors around the globe have a new buzzword among them: Net zero. Everyone appears to be keen to state their commitment to net zero, with India providing an outlay of Rs 35,000 crore to achieve energy transition and net-zero objectives in its Budget for FY24, even as the latest and final report by the United Nations' Intergovernmental Panel on Climate Change (IPCC) warned that current efforts are not enough to curb global warming. A number of small factory owners and businesses, however, have pointed out that the transition to net-zero emissions will cost them hugely.

Why Brands Prefer Kohli To Ashwin/Jadeja

Why Brands Prefer Kohli To Ashwin/Jadeja

Rediff.com30 Mar 2023

'When people look at Kohli, they see a boy from Delhi who is taking on the Aussies in their own backyard and aspire to be like him.' 'Players like Jadeja and Ashwin lack this quotient.'

BMC polls will be the real test for Uddhav-Shinde-BJP

BMC polls will be the real test for Uddhav-Shinde-BJP

Rediff.com18 Oct 2022

The BMC election will hold the key to a new shift in political power -- not just in Mumbai but in Maharashtra, reports Sarthak Choudhury.

Life is tough for India's gig workers

Life is tough for India's gig workers

Rediff.com13 Feb 2022

The recent protests by employees of Urban Company and the case of a a Zomato delivery executive who died in a road accident point to the severely straitened condition of gig workers during the ongoing Covid-19 pandemic. Budget 2021 had promised several measures to help the cause of gig economy workers, but most of them are yet to see the light of day. Even after a year, the country's gig workers continue to be without any social security cover or a minimum wage guarantee. "In Budget 2021, finance minister Nirmala Sitharaman had announced that the government is looking toward including migrant and gig workers for social security benefits," says Srinivas Kotni, managing partner, Lexport, a consulting firm. Parliament had passed the Code on Wages in 2019 and Code on Industrial Relations, Social Security and Occupational Safety, Health and Working Conditions in 2020.