All stories by Sandeep Goyal
The World's Most Expensive HandbagRediff.com1 days ago
Want to buy the Millionaire Speedy? Well, you probably can't, because it's MTO -- meaning 'made-to-order' and is specifically for extraordinarily special VIP LV clients, says Sandeep Goyal.
What You Must Know About Animall AppRediff.com14 Aug 2023
Neetu Yadav and Kirti Jangra teamed up to create an app that is possibly the platinum standard for apps targeted at Bharat.
Have You Experienced Coke Studio Bharat?Rediff.com28 Feb 2023
Coke Studio Bharat needs to succeed -- because of its music, nothing else, asserts Sandeep Goyal.
How Much Did Messi, Ronaldo Charge?Rediff.com3 Jan 2023
How expensive was this 'picture of the century'?
The Risks of JuniorisationRediff.com24 Nov 2022
You finally end up with an army of midgets led by midgets, notes Sandeep Goyal.
Pushpa Effect Makes Allu Arjun Brand StarRediff.com13 Sep 2022
A little bird in the know of things tells me that Allu Arjun will most likely become the face of a global cola brand very soon. And he has jacked his brand endorsement price to an unheard of Rs 7.5 crore per day, leaving the likes of Virat Kohli and Ranveer Singh trailing by quite a margin, reveals Sandeep Goyal.
Issey Miyake Was Nothing Short Of GeniusRediff.com31 Aug 2022
'Known for his innovative styles and perfumes, Issey Miyake built a global fashion brand, which included designing Steve Jobs' famous black turtle neck jumpers.'
The Floating Lanterns Of HiroshimaRediff.com20 Aug 2022
The Hiroshima event is not just about the 10,000-odd lanterns that float down a river. It is about remembrance. It is about dignity. It is about respect. It is about love, observes Sandeep Goyal.
Start-ups, IPL auctions & the Veblen EffectRediff.com11 Mar 2022
India added three unicorns per month in 2021 to nearly double the overall number to about 85 at last count. And there are many gazelles and cheetahs in the pipeline. All gunning to be unicorns (and then decacorns) soon thereafter, notes Sandeep Goyal.
Virat Kohli Is In Self-DenialRediff.com4 Feb 2022
He is not seeing what perhaps everyone else around him is seeing: An over-commercialised player who is really an under-performing batsman, observes Sandeep Goyal.
Why '83 Failed At The Box OfficeRediff.com17 Jan 2022
The film didn't offer the unfettered entertainment which everyone sought -- it was out-and-out a docu-drama, not a masala movie, notes Sandeep Goyal.
Harnaaz, Leena or Gita: Who's Your Icon?Rediff.com10 Jan 2022
Is winning a glamour contest, a beauty parade, a bigger achievement than getting to run one of the world's best known luxury brands or the IMF? asks Sandeep Goyal.
Have You Eaten A 32-Inch Parantha?Rediff.com28 Dec 2021
Gastronomic tourism is the act of travelling for a taste of the place, in order to get a sense of the place.
Is Indian advertising ready for metaverse?Rediff.com15 Dec 2021
Every brand and company in India too will soon need a metaverse strategy, notes Sandeep Goyal.
Can Dravid Better Shastri?Rediff.com22 Nov 2021
The tough part about coaching is that you have to trouble the comfortable, and comfort the troubled, observes Sandeep Goyal.
Aryan Episode Won't Affect Brand SRKRediff.com17 Nov 2021
SRK's persona and brand power has been built over nearly 30 years of public acclaim and love. Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs capable of striding over controversies, explains ad guru Sandeep Goyal.
So Which Bond Do You Like Best?Rediff.com7 Nov 2021
What is the magic in the make-up of 007 that keeps us coming back again and again?asks Sandeep Goyal.
The Future Of WorkRediff.com5 Oct 2021
Workers of tomorrow will have to figure out how to help themselves transition to different career pathways, predicts Sandeep Goyal.
You Don't Win Silver. You Lose GoldRediff.com20 Aug 2021
In business too, losing finalists really get nowhere, get nothing. It is purely 'winner takes all', observes Sandeep Goyal, managing director, Rediffusion.
Is WFH leading to Social Loafing?Rediff.com6 Aug 2021
A vast majority of employees do just the bare minimum that ensures they escape censure or reprimand, such that they are seen to be doing their bit, without coming in the cross-hairs of the HR team for under-performance, observes Sandeep Goyal, managing director, Rediffusion.