All stories by Sandeep Goyal
Beware Zohnerism!Rediff.com2 days ago
Zohnerism drives our daily consumption of news and shaping our understanding of most issues, warns Sandeep Goyal.
Diljit Dosanjh: Sardar with SwagRediff.com25 Dec 2020
For Dosanjh to stand by his faith, retain the turban and beard, and yet not trivialise himself in the roles he has essayed, is really his biggest achievement, observes Sandeep Goyal.
When Maradona beat D&G 113,000-0Rediff.com12 Dec 2020
It is a very different victory of Maradona that fascinates me even more, notes ad guru Sandeep Goyal.
Good to see Bikhchandani, Banga on the rich listRediff.com16 Oct 2020
'To all the MBAs that burn the candle at both ends, travel half-a-million miles every year, and spend little or no quality time with their families, the rise to riches of Mr Bikhchandani and Mr Banga, should be true inspiration,' notes Sandeep Goyal.
What your Zoom background says about youRediff.com21 Sep 2020
Is there no 'normal' background? Sure there is.
The Rise and Rise of the Attention EconomyRediff.com5 Sep 2020
'The attention economy is making it economically valuable for us to spread our attention thin', observes ad guru Sandeep Goyal.
Brand Dhoni in 2025: Boom or bust?Rediff.com1 Sep 2020
Will retirement bedim the sparkle of Captain Cool, asks ad guru Sandeep Goyal?
What I thought of Indian MatchmakingRediff.com20 Aug 2020
'On the face of it, it is a WYSIWYG -- What You See Is What You Get -- reality series, but actually it is a show that perpetuates societal biases, stokes typecasts and stays sadly superficial,' notes ad guru Sandeep Goyal.
Happy and happening: Seenagers rock!Rediff.com7 Aug 2020
They have everything they wanted as a teenager - only they seem to have got it all 50 years later, says ad guru Sandeep Goyal.
How Nestle got Japan to drink CoffeeRediff.com18 Jul 2020
Japan today imports 500,000 tons of coffee annually. Barely 60 years earlier, it was a market that hardly sold a cup! Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle.
Are we over-celebrating 'work from home'?Rediff.com24 Jun 2020
Microsoft top boss Satya Nadella feels the increase in productivity has come at the price of burning the 'social capital' built up by companies over very many years, observes ad guru Sandeep Goyal.
I just called to say I love youRediff.com27 Feb 2020
Has the advent of technology made it easier, or more difficult, for brands to communicate with you and your valentine?
The mistakes companies make...Rediff.com29 Jan 2020
How Bajaj, Colgate, Raymonds, Zee lost out.. Strategic errors have hurt many companies, says adguru Sandeep Goyal.
In advertising, to err is humanRediff.com8 Jan 2020
'The advertising business, methinks, needs to tone down a bit. Take control of itself, and its emotions,' advises adguru Sandeep Goyal.
How voice & video will dominate in 2020Rediff.com1 Jan 2020
'What amazes me the most is that today users communicate with voice-activated speakers like as if they were talking to another human being, using words like "please," and "thank you," and even "sorry"!', says advertising guru Sandeep Goyal.
It is the script, not the star, stupid!Rediff.com15 Nov 2019
'Virat Kohli features in 25 campaigns, Ranveer Singh in 24, Akshay Kumar in 22, Deepika Padukone in 20, Ranbir Kapoor in 13, M S Dhoni in 12, Amitabh Bachchan in 12, Alia Bhatt in 11... but not one celebrity campaign is a sizzler,' says ad guru Sandeep Goyal.
Would you pay to see Sachin, 46, bat today?Rediff.com7 Nov 2019
'Can Tendulkar recreate the magic of his youth?', asks advertising guru Sandeep Goyal.
When advertising created celebritiesRediff.com19 Sep 2019
Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal.
The Jet brand that Naresh Goyal builtRediff.com9 Jul 2019
Even in ruin, Jet retained its one essential brand quality: Dignity, says brand guru Sandeep Goyal.
Yuvraj Singh, India's Warrior PrinceRediff.com26 Jun 2019
'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal.