All stories by Sandeep Goyal
Start-ups, IPL auctions & the Veblen EffectRediff.com11 Mar 2022
India added three unicorns per month in 2021 to nearly double the overall number to about 85 at last count. And there are many gazelles and cheetahs in the pipeline. All gunning to be unicorns (and then decacorns) soon thereafter, notes Sandeep Goyal.
Virat Kohli Is In Self-DenialRediff.com4 Feb 2022
He is not seeing what perhaps everyone else around him is seeing: An over-commercialised player who is really an under-performing batsman, observes Sandeep Goyal.
Why '83 Failed At The Box OfficeRediff.com17 Jan 2022
The film didn't offer the unfettered entertainment which everyone sought -- it was out-and-out a docu-drama, not a masala movie, notes Sandeep Goyal.
Harnaaz, Leena or Gita: Who's Your Icon?Rediff.com10 Jan 2022
Is winning a glamour contest, a beauty parade, a bigger achievement than getting to run one of the world's best known luxury brands or the IMF? asks Sandeep Goyal.
Have You Eaten A 32-Inch Parantha?Rediff.com28 Dec 2021
Gastronomic tourism is the act of travelling for a taste of the place, in order to get a sense of the place.
Is Indian advertising ready for metaverse?Rediff.com15 Dec 2021
Every brand and company in India too will soon need a metaverse strategy, notes Sandeep Goyal.
Can Dravid Better Shastri?Rediff.com22 Nov 2021
The tough part about coaching is that you have to trouble the comfortable, and comfort the troubled, observes Sandeep Goyal.
Aryan Episode Won't Affect Brand SRKRediff.com17 Nov 2021
SRK's persona and brand power has been built over nearly 30 years of public acclaim and love. Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs capable of striding over controversies, explains ad guru Sandeep Goyal.
So Which Bond Do You Like Best?Rediff.com7 Nov 2021
What is the magic in the make-up of 007 that keeps us coming back again and again?asks Sandeep Goyal.
The Future Of WorkRediff.com5 Oct 2021
Workers of tomorrow will have to figure out how to help themselves transition to different career pathways, predicts Sandeep Goyal.
You Don't Win Silver. You Lose GoldRediff.com20 Aug 2021
In business too, losing finalists really get nowhere, get nothing. It is purely 'winner takes all', observes Sandeep Goyal, managing director, Rediffusion.
Is WFH leading to Social Loafing?Rediff.com6 Aug 2021
A vast majority of employees do just the bare minimum that ensures they escape censure or reprimand, such that they are seen to be doing their bit, without coming in the cross-hairs of the HR team for under-performance, observes Sandeep Goyal, managing director, Rediffusion.
Pogonotrophy & the Joy of being 'Beardiful'Rediff.com21 Jul 2021
Will the beard continue to be in vogue once WFH wraps up? asks Sandeep Goyal.
Where did Juhi Chawla go wrong?Rediff.com23 Jun 2021
Where Ms Chawla seems to have erred is that she has not been able to build the desired credibility required to champion the cause she took to court.
Of dubious products & cautionary warningsRediff.com30 Apr 2021
Are "dubious" new categories and "shady" new brands, financed and funded by avaricious investors trying to change the contours of the Indian marketplace forever, asks Sandeep Goyal?
Are hashtags really political ads?Rediff.com10 Apr 2021
The Election Commission has done its homework pretty well on political hashtags, observes ad guru Sandeep Goyal.
Beware Zohnerism!Rediff.com3 Mar 2021
Zohnerism drives our daily consumption of news and shaping our understanding of most issues, warns Sandeep Goyal.
Diljit Dosanjh: Sardar with SwagRediff.com25 Dec 2020
For Dosanjh to stand by his faith, retain the turban and beard, and yet not trivialise himself in the roles he has essayed, is really his biggest achievement, observes Sandeep Goyal.
When Maradona beat D&G 113,000-0Rediff.com12 Dec 2020
It is a very different victory of Maradona that fascinates me even more, notes ad guru Sandeep Goyal.
Good to see Bikhchandani, Banga on the rich listRediff.com16 Oct 2020
'To all the MBAs that burn the candle at both ends, travel half-a-million miles every year, and spend little or no quality time with their families, the rise to riches of Mr Bikhchandani and Mr Banga, should be true inspiration,' notes Sandeep Goyal.