Zohnerism drives our daily consumption of news and shaping our understanding of most issues, warns Sandeep Goyal.

For Dosanjh to stand by his faith, retain the turban and beard, and yet not trivialise himself in the roles he has essayed, is really his biggest achievement, observes Sandeep Goyal.

It is a very different victory of Maradona that fascinates me even more, notes ad guru Sandeep Goyal.

'To all the MBAs that burn the candle at both ends, travel half-a-million miles every year, and spend little or no quality time with their families, the rise to riches of Mr Bikhchandani and Mr Banga, should be true inspiration,' notes Sandeep Goyal.

Is there no 'normal' background? Sure there is.

'The attention economy is making it economically valuable for us to spread our attention thin', observes ad guru Sandeep Goyal.

Will retirement bedim the sparkle of Captain Cool, asks ad guru Sandeep Goyal?

'On the face of it, it is a WYSIWYG -- What You See Is What You Get -- reality series, but actually it is a show that perpetuates societal biases, stokes typecasts and stays sadly superficial,' notes ad guru Sandeep Goyal.

They have everything they wanted as a teenager - only they seem to have got it all 50 years later, says ad guru Sandeep Goyal.

Japan today imports 500,000 tons of coffee annually. Barely 60 years earlier, it was a market that hardly sold a cup! Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle.

Microsoft top boss Satya Nadella feels the increase in productivity has come at the price of burning the 'social capital' built up by companies over very many years, observes ad guru Sandeep Goyal.

Has the advent of technology made it easier, or more difficult, for brands to communicate with you and your valentine?

How Bajaj, Colgate, Raymonds, Zee lost out.. Strategic errors have hurt many companies, says adguru Sandeep Goyal.

'The advertising business, methinks, needs to tone down a bit. Take control of itself, and its emotions,' advises adguru Sandeep Goyal.

'What amazes me the most is that today users communicate with voice-activated speakers like as if they were talking to another human being, using words like "please," and "thank you," and even "sorry"!', says advertising guru Sandeep Goyal.

'Virat Kohli features in 25 campaigns, Ranveer Singh in 24, Akshay Kumar in 22, Deepika Padukone in 20, Ranbir Kapoor in 13, M S Dhoni in 12, Amitabh Bachchan in 12, Alia Bhatt in 11... but not one celebrity campaign is a sizzler,' says ad guru Sandeep Goyal.

'Can Tendulkar recreate the magic of his youth?', asks advertising guru Sandeep Goyal.

Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal.

Even in ruin, Jet retained its one essential brand quality: Dignity, says brand guru Sandeep Goyal.

'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal.