Sandeep Goyal

All stories by Sandeep Goyal

Good to see Bikhchandani, Banga on the rich list

Good to see Bikhchandani, Banga on the rich list

Rediff.com5 days ago

'To all the MBAs that burn the candle at both ends, travel half-a-million miles every year, and spend little or no quality time with their families, the rise to riches of Mr Bikhchandani and Mr Banga, should be true inspiration,' notes Sandeep Goyal.

What your Zoom background says about you

What your Zoom background says about you

Rediff.com21 Sep 2020

Is there no 'normal' background? Sure there is.

The Rise and Rise of the Attention Economy

The Rise and Rise of the Attention Economy

Rediff.com5 Sep 2020

'The attention economy is making it economically valuable for us to spread our attention thin', observes ad guru Sandeep Goyal.

Brand Dhoni in 2025: Boom or bust?

Brand Dhoni in 2025: Boom or bust?

Rediff.com1 Sep 2020

Will retirement bedim the sparkle of Captain Cool, asks ad guru Sandeep Goyal?

What I thought of Indian Matchmaking

What I thought of Indian Matchmaking

Rediff.com20 Aug 2020

'On the face of it, it is a WYSIWYG -- What You See Is What You Get -- reality series, but actually it is a show that perpetuates societal biases, stokes typecasts and stays sadly superficial,' notes ad guru Sandeep Goyal.

Happy and happening: Seenagers rock!

Happy and happening: Seenagers rock!

Rediff.com7 Aug 2020

They have everything they wanted as a teenager - only they seem to have got it all 50 years later, says ad guru Sandeep Goyal.

How Nestle got Japan to drink Coffee

How Nestle got Japan to drink Coffee

Rediff.com18 Jul 2020

Japan today imports 500,000 tons of coffee annually. Barely 60 years earlier, it was a market that hardly sold a cup! Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle.

Are we over-celebrating 'work from home'?

Are we over-celebrating 'work from home'?

Rediff.com24 Jun 2020

Microsoft top boss Satya Nadella feels the increase in productivity has come at the price of burning the 'social capital' built up by companies over very many years, observes ad guru Sandeep Goyal.

I just called to say I love you

I just called to say I love you

Rediff.com27 Feb 2020

Has the advent of technology made it easier, or more difficult, for brands to communicate with you and your valentine?

The mistakes companies make...

The mistakes companies make...

Rediff.com29 Jan 2020

How Bajaj, Colgate, Raymonds, Zee lost out.. Strategic errors have hurt many companies, says adguru Sandeep Goyal.

In advertising, to err is human

In advertising, to err is human

Rediff.com8 Jan 2020

'The advertising business, methinks, needs to tone down a bit. Take control of itself, and its emotions,' advises adguru Sandeep Goyal.

How voice & video will dominate in 2020

How voice & video will dominate in 2020

Rediff.com1 Jan 2020

'What amazes me the most is that today users communicate with voice-activated speakers like as if they were talking to another human being, using words like "please," and "thank you," and even "sorry"!', says advertising guru Sandeep Goyal.

It is the script, not the star, stupid!

It is the script, not the star, stupid!

Rediff.com15 Nov 2019

'Virat Kohli features in 25 campaigns, Ranveer Singh in 24, Akshay Kumar in 22, Deepika Padukone in 20, Ranbir Kapoor in 13, M S Dhoni in 12, Amitabh Bachchan in 12, Alia Bhatt in 11... but not one celebrity campaign is a sizzler,' says ad guru Sandeep Goyal.

Would you pay to see Sachin, 46, bat today?

Would you pay to see Sachin, 46, bat today?

Rediff.com7 Nov 2019

'Can Tendulkar recreate the magic of his youth?', asks advertising guru Sandeep Goyal.

When advertising created celebrities

When advertising created celebrities

Rediff.com19 Sep 2019

Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal.

The Jet brand that Naresh Goyal built

The Jet brand that Naresh Goyal built

Rediff.com9 Jul 2019

Even in ruin, Jet retained its one essential brand quality: Dignity, says brand guru Sandeep Goyal.

Yuvraj Singh, India's Warrior Prince

Yuvraj Singh, India's Warrior Prince

Rediff.com26 Jun 2019

'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal.

What Indian brands don't understand

What Indian brands don't understand

Rediff.com13 Jun 2019

'Indian creative and digital agencies seem to be completely missing the mark,' says advertising and media veteran Sandeep Goyal.

The Zomato boomerang

The Zomato boomerang

Rediff.com25 Dec 2018

'For the likes of Zomato or Swiggy or Foodpanda or similar others, the customer has been sensitised for all times to the perils of the food pack being pilfered.' 'An important matter of trust has been exposed. And that really has been the biggest downer of this entire episode,' points out marketing guru Sandeep Goyal.

Alyque, Advertising Man of the Century

Alyque, Advertising Man of the Century

Rediff.com20 Nov 2018

'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal. 'Lalitaji or Hamara Bajaj were obviously not birthed in the hallowed environs of the Bombay Gymkhana.'

Brand Virushka dwarfs the others by a mile

Brand Virushka dwarfs the others by a mile

Rediff.com12 Feb 2018

Virat is at the top of the celebrity league today, far ahead of the Khans or any other superstar. He lends tremendous velocity and stature to the couple brand where Anushka is an equal partner, says Sandeep Goyal.

Who will take over from Amitabh Bachchan?

Who will take over from Amitabh Bachchan?

Rediff.com7 Nov 2017

Akshay Kumar seems to be the closest to inheriting the brand appeal and position enjoyed by Amitabh Bachchan. We tell you why.

Meet India's only world heritage city

Meet India's only world heritage city

Rediff.com26 Jul 2017

How did the newly anointed heritage city bag the title and is it ready for the expected rush of tourists?

The secret to being memorable!

The secret to being memorable!

Rediff.com22 Jun 2017

Engage, don't entice, advises advertising guru Sandeep Goyal.

When Dhoni lost to John Abraham

When Dhoni lost to John Abraham

Rediff.com6 Jan 2017

But won against Ranbir Kapoor, recalls adman Sandeep Goyal.

How Amitabh Bachchan tops the brand trust charts

How Amitabh Bachchan tops the brand trust charts

Rediff.com16 May 2016

The superstar manages to retain the trust of consumers across age groups.

How Virat Kohli cracked the Rs 100-crore league

How Virat Kohli cracked the Rs 100-crore league

Rediff.com25 Apr 2016

Kohli is rated very high on being distinctive, stylish and prestigious.

2015: When hashtag became mainstream, active and lethal

2015: When hashtag became mainstream, active and lethal

Rediff.com31 Dec 2015

2015 was characterised by some interesting events and trends.