Raj S. Rangarajan

Music & business: What's the relation?

To a query, "Isn't there a mind block about mixing music with management?" Krishna responded: "Most people think that in art there is no business, but art doesn't exist without business. At one level it's our livelihood, but unless we know how to market our future we cannot survive. Business goes with art, but in no way overshadows the brilliance or greatness of the art."