Gurcharan Das

Stories by Gurcharan Das

How Vicks Vaporub Become A Blockbuster

How Vicks Vaporub Become A Blockbuster

Rediff.com   31 Oct 2023

Within six months, outlets carrying Vicks jumped from 60,000 pharmacies to 750,000 general stores. The trade boycott collapsed. Consumers were happy, finding Vicks now at every street corner. A fascinating excerpt from Gurcharan Das's Another Sort of Freedom.

Moral luck and the Bhopal gas tragedy

Moral luck and the Bhopal gas tragedy

Rediff.com   5 Jul 2010

What is needed is dharma or good faith among both companies and officials to limit harm. Regulators should also remember that costs forced on companies become higher costs for consumers, says Gurcharan Das

The IPL's capitalist ideology

The IPL's capitalist ideology

Rediff.com   3 May 2010

IPL is a metaphor for a new India - crass, brash and razzmatazz - but it is in big trouble.

Will RTE help our education system?

Will RTE help our education system?

Rediff.com   5 Apr 2010

Unrecognised private schools, which cater to the poor in slums and villages of India, have been under threat for a long time.

Remember, the money doesn't belong to you

Remember, the money doesn't belong to you

Rediff.com   9 Feb 2010

CSR should be re-labelled ISR, Individual Social Responsibility, and each of us, as individuals ought to feel the need to give back, says Gurcharan Das.

Relax, capitalism is not the problem

Relax, capitalism is not the problem

Rediff.com   4 Jan 2010

The choice for policy-makers is not between free markets and central planning but in getting the right mix of regulation.