All stories by Alokananda Chakraborty
Hyundai Creta on top as Indians pick SUVs in a big wayRediff.com22 Mar 2021
What explains India's love affair with SUVs? They are not exactly "value for money" -- the watchword for brands across segments -- nor always practical. Is it for the badge value? Or the butch imagery associated with SUVs? Maybe both, says Alokananda Chakraborty.
'With the 2+2, there will be a big engagement with the US'Rediff.com4 Sep 2018
'I am hopeful that you will see more focused attention on this relationship,' former US assistant secretary of state Nisha Desai Biswal tells Alokananda Chakraborty.
'Economically, India is going to be a significant force'Rediff.com18 Oct 2017
In India to take part in a board meeting, Martin Sorrell, chief executive officer of WPP, spoke to Alokananda Chakraborty on a wide range of subjects.
Myntra's mantras for successRediff.com16 Dec 2016
"Our artificial intelligence tells us what people are buying at that point, what is in fashion; on the other hand, we have a fair idea of the material available. It gives us a sense of what we should be putting across in the market and we can put them across really quickly," Ananth Narayanan, CEO, Myntra, tells Alokananda Chakraborty.
Balki: An extraordinary admanRediff.com12 Aug 2016
He didn't think much of advertising awards, and yet as he moves on from Mullen Lowe Lintas, he leaves the agency at its strongest ever
How Fevikwik is going for a smile makeoverRediff.com15 Oct 2015
The new campaign is aimed at broadening the brand's appeal
Can a dead brand like Bajaj Chetak live again?Rediff.com4 Aug 2015
Bajaj Auto, said the company might re-enter the scooter market and if and when it does, the iconic Chetak might be revived.
The man who saved SpiceJet from going bankruptRediff.com20 Jul 2015
The task I had undertaken was by no stretch of imagination an easy one, says Ajay Singh.
How not to kill your start-upRediff.com20 Jul 2015
Don't get carried away by the initial success of an idea. You must be open to change, be ready to tweak or make a strategic shift, if the market demands that you do it.
Paytm chief shares tit-bits of his life & alliance with AlibabaRediff.com15 Jun 2015
Paytm will cross 100 million wallets ahead of its self-determined deadline of 2015-end. It currently has 66 million.
Online shopping set for a big transformationRediff.com7 Apr 2015
Myntra, Flipkart are doing more than 60% of their transactions on phones.
India is not ready to pay for online content: Raghav BahlRediff.com29 Sep 2014
In the digital handheld domain, content is not just a uni-dimensional exercise like it is in legacy media.
Godrej MD reveals how the company beats the bluesRediff.com25 Aug 2014
Vivek Gambhir revels in his two-city life between the Godrej-owned flagship in Mumbai and his own family in New Delhi.