Akshara Srivastava

All stories by Akshara Srivastava

Education, health and personal care ads worst offenders

Education, health and personal care ads worst offenders

Rediff.com4 hours ago

Education, healthcare and personal care are the most violative categories of ads, according to the annual complaints report of India's advertising regulator for the last financial year. The Advertising Standards Council of India (ASCI) on Tuesday released its annual complaints report for April 2021-March 2022, taking into account print, television and digital media as it processed 5,532 ads - a sharp rise of 62 per cent from 2020-21. It processed 7,631 complaints - an increase of 25 per cent from last year. Of these, 75 per cent were taken up suo motu by the regulatory body's own artificial intelligence-based tracking system.

How Brand Elon Musk might impact Brand Twitter

How Brand Elon Musk might impact Brand Twitter

Rediff.com4 May 2022

The announcement came late Monday evening - and broke the internet. Elon Musk, the world's richest man, had bought microblogging site Twitter for a neat $44 billion. The little blue bird, which is known to take on many avatars depending on the mood, leanings and interests of who it is chirping for, went into overdrive. While some Twitter users flooded the site with memes and humorous takes on the move, the deal also had a fair share of critics.

How doyens of Indian haute couture making luxury fashion more attainable

How doyens of Indian haute couture making luxury fashion more attainable

Rediff.com24 Apr 2022

The move points to a growing need to cater to a younger customer base, one that wants designer clothes not just for big occasions but also wishes to make them a part of their day-to-day lives by interpreting individual pieces in individualistic manners.

How metaverse is going to make a big difference in our lives

How metaverse is going to make a big difference in our lives

Rediff.com20 Mar 2022

Move over 3D, 4D and 5D. Cinema is now eyeing the metaverse experience. On February 15, Bollywood producer Vashu Bhagnani's production company, Pooja Entertainment, forayed into the metaverse and bought its first piece of virtual land. The space, called Poojaverse, will be a virtual area where the company will create an immersive experience for moviegoers, starting with BadeMiyan ChoteMiyan, starring Akshay Kumar and Tiger Shroff. Promotional events for the film, slated for release on Christmas 2023, will be held in the metaverse, says the company. The metaverse might still be in its infancy, but producers like Deepshikha Deshmukh say, "The ecosystem will only grow from here. "Metaverse will soon be the go-to place for everything virtual related to films."

'Tatas will bring Air India to former glory'

'Tatas will bring Air India to former glory'

Rediff.com5 Feb 2022

'All they need is proper leadership.'

Beauty takes natural turn, demand for ayurveda products soars in India

Beauty takes natural turn, demand for ayurveda products soars in India

Rediff.com16 Jan 2022

Immunity boosting foods and drinks. Sustainable fashion. Beauty products with natural ingredients. There was always a market for these, and the pandemic has only made it bigger. Within beauty, brands have recorded a greater demand for ayurveda products.

How Delhi Govt Funds Young Entrepreneurs

How Delhi Govt Funds Young Entrepreneurs

Rediff.com8 Dec 2021

With a budget of Rs 60 crore, Business Blasters, which is part of the Delhi government's Entrepreneurship Mindset curriculum, aims to nurture entrepreneurial skills among students, including taking calculated risks and bouncing back from failure.