"A small hardware placed at the location will ensure that 100 metres around the area becomes the bluetooth hotspot, where people get an alert about promotional offers in the surrounding retail environment. The applications could be audio or video images, which can be downloaded and shown at the counter to avail of the discounts claimed by the message," says Gautam Jayaraman, head of sales at Value First.
'India needs to adopt a more proactive policy of triggering exports to China.'
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