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Exit interview: What's next for Mudra CEO Madhukar Kamath?

'Degrees get you into the room, it is the attitude that counts,' adman Madhukar Kamath tells Viveat Susan Pinto and Arundhuti Dasgupta. IMAGE: Madhukar Kamath has spent over 25 years -- in two......

Go digital for good brand building

It is a simple truth that all successful companies have a very specific strategic approach for the way they communicate, whether that is to consumers, the trade, or to internal stakeholders. The......

Games that brands play

You are playing a game on your mobile, or even online, and you have to score a goal. Look closely and you find that the scoreboard in the background clearly says Coca-Cola. That's advergaming for......

Online advertising takes off

Online advertising represents less than 10 per cent of companies' overall corporate ad budgets. However, with the domestic Internet populace crossing the 42-million mark, advertisers are seeing......

Now, global recognition for Indian ads

What the Oscars are to the global film industry, the Cannes Lions are to the global advertising creative. There may be endless debates about the many cultural and social biases in the judging......

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Tribal Ddb India

News for Tribal Ddb India

Exit interview: What's next for Mudra CEO Madhukar Kamath?

Go digital for good brand building

Games that brands play

Online advertising takes off

Now, global recognition for Indian ads

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