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The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

Bollywood, the new political battleground?

A string of episodes including the latest removal of Aamir Khan as brand ambassador of the Incredible India campaign point in this direction, say experts. Viveat Susan Pinto reports If it wasn't......

How TV channels got the Bihar picture wrong

Most television channels, including NDTV, were giving NDA a thumbs up, when it was the Grand Alliance that was winning the battle on the ground. Viveat Susan Pinto & Jency Jacob report It was a......

The Horlicks mantra: How to be the market leader for 80 years and counting

The brand has survived by changing with the times.Viveat Susan Pinto reports. IMAGE: Horlicks is widening its appeal, targeting college-going youth as the recent digital campaign #FearlessKota......

Young India can make us a $4 trillion economy

India on track to be third largest consumer economy by 2025.Viveat Susan Pinto and Arnab Dutta report.   Illustration: Uttam Ghosh/Rediff.com Nikhil Desai is a 30-year-old working professional......

Taapsee, Madhavan and the remaking of an old favourite

Viveat Susan Pinto reports on how market leader Horlicks hopes to beat the clutter and stay relevant for an increasingly health conscious consumer. Horlicks brought actor Taapsee Pannu on board in......

For advertisers, old is now gold

60-plus men and women who live independent lives are becoming the cynosure of ad men's eyes. Viveat Susan Pinto reports. The banter between mother and son -- played by Revathy and Vikrant Massey......

Exit interview: What's next for Mudra CEO Madhukar Kamath?

'Degrees get you into the room, it is the attitude that counts,' adman Madhukar Kamath tells Viveat Susan Pinto and Arundhuti Dasgupta. IMAGE: Madhukar Kamath has spent over 25 years -- in two......

When Vishal Dadlani got it horribly wrong

'Politics and religion is a dangerous mix in India and anybody even remotely seen crossing the line is taken to task.'Viveat Susan Pinto reports. On August 27, Vishal Dadlani, one half of the......

'Women's cricket is witnessing a Chak De moment'

Following the World Cup, companies queue up to sign Mithali Raj and Harmanpreet Kaur.Viveat Susan Pinto reports. IMAGE: The World Cup was so near, yet so far for Skipper Mithali Raj. Photograph:......

Buzz of Puma signing up Kohli gets louder

Cricketer parted ways with Adidas in November.Viveat Susan Pinto reports. Indian cricket Captain Virat Kohli may tie up with sportswear brand Puma following the end of his three-year endorsement......

Sri Sri signs on Sindhu to endorse health drink

This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.Viveat Susan Pinto reports. The primary factor......
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  Web results for Susan Pinto
Academicians slam Modi's 'prolonged silence' on Kathua, Unnao rape cases

Expressing solidarity with the civil servants who held Prime Minister Narendra Modi responsible for the “terrifying state of affairs”, over 600... ...

http://www.sify.com/news/academicians-slam-modis-prolonged-silence-on-kathua-unnao-rape-cases-news-national-sevsgDiachdch.html
How to be the market leader for 80 years and counting

The brand has survived by changing with the times.Viveat Susan Pinto reports. IMAGE: Horlicks is widening its appeal, targeting college-going... ...

http://www.rediff.com/money/report/how-to-be-the-market-leader-for-80-years-and-counting/20180412.htm
Can India defy global digital advertising trends?

Will the warning shots fired by giant advertisers Unilever and P&Gbreak the dizzying speed of growth of digital? Viveat Susan Pinto finds out.... ...

http://www.rediff.com/money/report/boom-or-bust-can-india-defy-global-digital-advertising-trends/20180406.htm
Young India can make us a $4 trillion economy

India on track to be third largest consumer economy by 2025.Viveat Susan Pinto and Arnab Dutta report. Illustration: Uttam Ghosh/Rediff.com... ...

http://www.rediff.com/money/report/young-india-can-make-us-a-4-trillion-economy/20180327.htm
Virat, Kangana, Priyanka

The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and... ...

http://www.rediff.com/money/report/caught-in-nimo-choksi-crossfire-virat-kangana-priyanka/20180226.htm

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