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IT companies score on brand management
Indian IT firms are now making their mark as Superbrands. Of the 74 Indian Business Superbrands selected by Superbrands - an independent arbiter on brand management - seven are IT companies. Among......
L K Advani on Indian 'superbrands'
Brand awareness, brand building, brand management and the whole concept of 'Business Organisation as a Brand' is relatively new in India. It is an outcome of the liberalised and competitive......
How a 'realty mogul' lost its throne
A decline in the real estate sector, rising debt and the company’s alleged involvement in 2G scam caused damage to the business and its image. The government’s seeking to take over......
What makes Rajinikanth the most valued brand of his time
The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago, reports T E Narasimhan. Rajinikanth's reputation is the stuff of......
40 years ago and now: How Ranbaxy moved out of family control
If Ranbaxy had to survive, it would have to grow abroad, induct professionals and invest in research, notes Bhupesh Bhandari Ranbaxy tasted success for the first time in the 1960s with its......
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